Digital

As president for India, he will strengthen its leadership across communications and advisory services.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Hub launches with four 'Super Agents'.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.

It has expanded its AI-led commerce-media platform to the US and Japan as adoption rises among digital-first and enterprise brands.

YouTube Shorts has stopped being an experiment and started becoming essential.

New study maps how India’s urban users engage in high-intent, trust-driven attention moments.

Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.

OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Gaming company Nazara Technologies has launched a refreshed new brand identity.

The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

The latest ad films and campaigns from brands like Tata Play, Without, FDC Electral, Bioderma, Equitas Small Finance Bank, Samsung, Comet, Medanta, Spykar, Lotte India, The Indian Garage Co, Beardo, McDonald’s India, Hellmann’s, John Jacobs, Arrow, Bergner, Campus, Duroflex, Specta Quartz, Bowlers, Anna Chandy & Associates, Papa Johns, and more, in our weekly roundup.

From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.

Our weekly roundup of the latest appointments and account wins from EssenceMediacom, FCB India, S4 Capital, PHD India, Bridgers, Rodim India, Adgcraft, The Marcom Avenue, and many more.

The latest ad films and campaigns from brands like Himalaya, A|X Armani Exchange, Lotus Herbals, Oppo, CRIF India, Royal Stag, Kindlife, McDowell’s Soda, Xiaomi, boAt, Pepperfry, Coca-Cola, Libas, Bank of Maharashtra, HSBC, JGP Jewellers, Experience Abu Dhabi, Fanta, Zoya, Miraggio, Tirupati Oils, Flipkart, Men of Platinum, CottonKing, Lal, Dabur Red, and more, in our weekly roundup.

Streamer confirms rollout following its upfronts earlier this year.

A look at how brands like Narayana Health, and more, are celebrating World Heart Day through their campaigns.

The latest ad films and campaigns from brands like Fixderma, Adglobal360, Kraus Jean, PASG, Zuno General Insurance, and more, in our weekly roundup.

A look at how brands like DS Group, ITC Aashirvaad, Tata CLiQ, Aldo, ITC Sunrise Spices, Xiaomi India, Shyam Metalics Foundation, Redbus, Parle-G, Tata Tea Gold, Kalyan Jewellers and Shoppers Stop are celebrating Durga Puja through their campaigns.

The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.

Our weekly roundup of the latest appointments and account wins from FINNFluence, XLRI, Vigor Media, Dentsu Creative Isobar, and many more.

Our weekly roundup of the latest appointments and account wins from Innocean, Nangia Andersen, Ferrero, GCI Health, The Mavericks, PerformAce, Index Exchange, Donatuz, Boomerang collaborations, Communication casa, and many more.

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

Our weekly roundup of the latest appointments and account wins from Dentsu X India, ASK Asset & Wealth Management Group, Segumento, Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

Marking the harvest festival of Onam, brands like Eastern, AMFI, South Indian Bank, Peter England, Instamart, JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Digital will account for 80-85% of global ad spend by 2029, India leads the charge for APAC growth.

Our weekly roundup of the latest appointments and account wins from Mrig Sight Media, Signpost, Tamarind Global, SOCIAL, MSSIDC, Havas CX, Curry Nation, TRS Consultancy, Vosmos and many more.

The latest ad films and campaigns from brands like Swiggy, Cartoon Network and POGO, Rado, coto, PUMA, and more, in our weekly roundup.

How companies like Signify, GM Modular, ICICI Lombard, Fortune Foods, Pulse Candy, Flipkart Minutes, Combiflam MS, Polycab, Gleneagles Hospital, Instamart, Britannia Bourbon, Organic Tattva, ITC Aashirvaad Soul, Sunny cooking oil wore their spirit on their campaign sleeves.

The latest ad films and campaigns from brands like Havells, Tata Mutual Fund, Anymind Group, Fossil, Sunfeast Dark Fantasy, Birla Opus Paints, Vaseline India, La Pink, UNIQLO, Simpolo, BattRe Electric Mobility, Scapia, DS Group, Colgate, Nestlé Milkmaid, Bobbi Brown, Sansaar By D’décor, Malabar Gold and Diamonds, and more, in our weekly roundup.

How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen Appliances, Hilti India, BharatPe, Tata Capital, Kenstar, and Snapdeal wore their nationalism on their campaign sleeves.

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.