Campaign India Team

Green Gold, TG Entertainment partner for Tom Gates licensing

Duo to bring the animation films and merchandise based on Tom Gates, a book series by Liz Pichon to India.

Concept PR goes all in on AI with Concept X launch

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.

Mintegral reveals market insights for India's mobile app and game developers

The platform aims to help Indian developers overcome global user acquisition challenges amid surging market growth.

FanTV secures $3 million funding

The Sui blockchain-based content platform uses AI to offer users an engaging content consumption experience while helping creators own and monetise their content.

Digidarts launches AI-powered SEO tool

Named DareAiSearch, the tool aims to help brands optimise their content for AI-driven search engines and LLMs.

Connekkt Media acquires Hollywood's Mob Scene

The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, marking its entry into the American markets.

The men behind Mirum India launch age-tech startup

The new venture, Meru Life, will provide seniors aged 55-70 with digital ecosystem support.

Women’s cricket searches by Indians rose 103% in 2024: Kantar study

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

Pocket Entertainment to invest $15 million to scale Pocket Toons

Company targets $100 million in annual recurring revenue (ARR) by 2026.

42% urban Indians influenced by movie ads: GroupM study

India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest report.

Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

ASCI partners with gaming bodies to curb illegal betting ads

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Campaign India PR Awards 2025: Winners announced

Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.

PR Awards 2025: Shortlists, jury announced

Winners will be announced on 19 February at a grand celebration in Mumbai.

Indian singles prioritise compatibility over tradition: Study

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

Django invests in creative agency Extra

The new investment move follows a rebranding exercise that Django carried out this year.

Brahma acquires Metaphysic to scale AI-powered content creation

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.

JioHotstar, Nielsen to collaboratively offer advanced ad measurement features

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.

Ormax Media launches campaign evaluation tool

Named Ormax Mpact, the tool helps brands measure the performance of their campaigns and readjust their media spends, boosting the campaign ROI in real time.

Indians among the least satisfied with their love life: Study

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

Google Meridian: Campaign effectiveness or cost escalations?

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

Snap demos its fifth-generation see-through AR glasses, Spectacles, in India

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

Lodestar UM launches 'Full Colour Media' proposition for brands

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

69% of India’s top influencers violate disclosure guidelines: ASCI

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.

Localisation is key to Indian community’s creativity: Canva’s Cameron Adams

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.

Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.

V4B.ai, AI video content agency, debuts in India

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

Veefin Group invests in White Rivers Media

The duo plans to combine their strengths in martech and creative advertising and marketing to provide 360-degree advertising and marketing solutions to brands in India.

OMD Worldwide reinvents itself with 'We create what’s next' brand refresh

The agency reportedly secured $1.8 billion in net new business in 2024.

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to lead agency’s retail media business

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

Radio ad volumes grow by 18% in Q4-2024: TAM AdEx

Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023, according to the report.

55% of Indian Gen Z fell victim to sextortion in 2024: Snap study

78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.

Women comprise 47% of India's online shoppers: Ipsos study

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

Swiggy Instamart’s InstaFart: When memes escape the internet

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.

Ventura looks for creative agencies for brand marketing

Launches beta version of is new stock trading and investment platform.

RPSG Lifestyle Media brings Robb Report to India

It will target India's affluent class, with content featuring trends in luxury innovations, bespoke experiences, and UHNI preferences.

India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.

India’s lifestyle influencers grow by 130% in 2024: Qoruz study

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.

Motilal Oswal rebrands with a fresh look to tap young investors

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.

Ogilvy, Mondelez shine at Effie India 2024

The Grand Effie was awarded to Leo Burnett India for its campaign for ACKO General Insurance.

82% consumers value authenticity and simplicity in brands: VML study

Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.

OrangeGlobal expands leadership team

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.

VdoCipher launches ZenStream with DVR live streaming

Targeted at global broadcasters and educators, the video hosting player's ZenStream solution can support one-lakh viewers per session.

Apple dominates Brand Finance’s 2025 report

The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.

Epsilon appoints Pratik Nath as managing director of India operations

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.

Grey's Ketan Desai to head Monks India

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing managing director.

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.

FleishmanHillard names Madhulika Ojha India managing director

She will report directly to Joanne Wong, president of Asia Pacific and senior partner at FleishmanHillard.

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

Josy Paul to lead SDG Lions Jury at Cannes 2025

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.

Dentsu India's media practice targets double-digit growth in 2025

The Japanese agency network added 80 brands; posted 10% billing growth in 2024.

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

AiVANTA, UnScript to offer AI-based video solutions to brands

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Dr Bhaskar Das: A media visionary, perpetual learner says goodbye

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against cancer.

Wondrlab expands tech portfolio with BigStep acquisition

The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions.

OMG India certifies 100 LinkedIn Marketers, sets industry benchmark

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future B2B leadership.

LS Digital launches Research as a Service to offer market intelligence

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.

ICC Champions Trophy: Cricket biggest stage, your brand’s biggest spotlight

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.

Diageo India appoints Praveen Someshwar as CEO-Designate

Hina Nagarajan will move to another global executive position at Diageo plc

Price, brand, and warranty drive smart device buying: CyberMedia report

75% of consumers in India are willing to pay more for sustainable smart devices, finds a survey by CyberMedia Research.

GrowthJockey unveils marketing intelligence platform

Powered by Copilot AI, Intellsys platform claims to cut marketing costs by 38%.

India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary

He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.

Moves and wins: Week of 6 October

Our weekly roundup of the latest appointments and account wins from EssenceMediacom, FCB India, S4 Capital, PHD India, Bridgers, Rodim India, Adgcraft, The Marcom Avenue, and many more.

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from FINNFluence, XLRI, Vigor Media, Dentsu Creative Isobar, and many more.

Moves and wins: Week of 15 September

Our weekly roundup of the latest appointments and account wins from Innocean, Nangia Andersen, Ferrero, GCI Health, The Mavericks, PerformAce, Index Exchange, Donatuz, Boomerang collaborations, Communication casa, and many more.

ASCI issues disclosure guidelines for LinkedIn influencers

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.

1.43 lakh brands invested in print advertising in Jan-Sept ’24 – TAM

India’s print advertising experienced a 3% increase in ad space volumes during January-September 2024, according to TAM Media Research.

2025’s marketing mantra: Balancing AI, privacy, and retention

Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.

Achint Setia takes over as Snapdeal’s CEO

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

Manas Lahiri returns to Havas India in newly-created role

This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.

Moves and wins roundup: Week of 26 May

Our weekly roundup of the latest appointments and account wins news from White Rivers Media (WRM), The Advertising Club of Bangalore, Contentstack, Experience Commerce, Almonds AI, Mobavenue, Duolingo, Glance, Hyundai Motor India, OneNative Studio, Free Press Journal, Client Associates, Pratilipi, Roy Kapur Films, The Mavericks, One Asia Communications, Lintas Live, OLX India, JioStar, Sony Pictures Networks India, Quantbox, Chennai Grand Masters, Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.

Brands turn up the festive glow in Diwali ads

This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in campaigns built on emotional clarity.

Moves and wins: Week of 20 October

Our weekly roundup of the latest appointments and account wins from Garage Worldwide, Tata Consumer Products, Bold & Beyond, Nas Daily, Infectious Advertising and many more.

India’s Diwali ads trade fireworks for feel-good stories

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

Campaign roundup: Week of 13 October

The latest ad films and campaigns from brands like Tata Play, Without, FDC Electral, Bioderma, Equitas Small Finance Bank, Samsung, Comet, Medanta, Spykar, Lotte India, The Indian Garage Co, Beardo, McDonald’s India, Hellmann’s, John Jacobs, Arrow, Bergner, Campus, Duroflex, Specta Quartz, Bowlers, Anna Chandy & Associates, Papa Johns, and more, in our weekly roundup.

Moves and wins: Week of 13 October

Our weekly roundup of the latest appointments and account wins from Firestarter, Pepper Content, Paras Corporation, Dentsu India, Monks India, Mocha Ink, PerformAce, Banijay, FTA Global, The Other Circle, The Pittch, Volume, Ormax, Citi India, Cornerstone Meraki Endeavour, Tonic Worldwide, Adgcraft, WPP Media, Bizzcom Solutions, Ceuticoz, Gourmet Investments, and many more.

Xley by MAD Group aims to transform brand-creator collaborations globally

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Campaign roundup: Week of 3 November

Our weekly roundup of the latest appointments and account wins from Ionic Wealth, Rakesh Masala, Sahi, Harvest Gold, KFC, Atlys, Merino Laminates, Gap, Bandhan Mutual Fund, Laborate Pharmaceuticals, Talented, Scapia, Blissclub, American Tourister, Britannia, Citroën, Dawaat Rice, American Tourister, Tata Tea, Uber Shuttle, Fastrack Perfumes, Blue Cross, Shaadi.com, The Bear House, Reliance Retail, Škoda Auto India, Roinet Solution, indē wild, HRX, PGIM India, KT Kids, Big Bowl, Peter England, Nuuk, Kushals, and many more.

Moves and Wins: Week of 3 November

Our weekly roundup of the latest appointments and account wins from Wolfzhowl, Scara Gaming, MiQ, Moshi Moshi, Creativefuel, Dailymotion Advertising, The Other Circle, Scribbld, Heineken, Endemol Shine India, Bloomingdale PR, BigCity Promotions, Umanshi Marketing & PR, Atul Projects, Amazon Music, LS Digital, WolfzHowl, The Marcom Avenue, Billboard India, FCB Ulka, BharatPe, Creativefuel, HMD Global, Zurich Kotak General Insurance, Mudramax, Warner Music India, Mobavenue, Warner Music India, Zupee, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.

Frights, fables and fuss: How brands are reimagining Halloween

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.

Campaign roundup: Week of 27 October

Our weekly roundup of the latest appointments and account wins from Heritage Foods, Tata Tea, Polycab Green Wires, Skipper Pipes, Geki, KFC, XYXX, Fortune, Godrej Properties, Mahindra and Mahindra, Joy Personal Care, Cashify, LenDenClub, Mia by Tanishq, Arth by Emcure, Hyatt, Uniqlo, Carlsberg India and many more.

Moves and Wins: Week of 27 October

Our weekly roundup of the latest appointments and account wins from Calcetto, Creativefuel, FCB Neo, 1702 Digital, MMA, Asian Federation of Advertising Associations, TheFifth.AI, The Nuural Network, The Minimalist, Crayons Advertising Limited, Bajaj Broking, Slay Media, Abundantia Entertainment, The Advertising Club Madras, The One Show 2026, Times OOH, The Pittch, and more.

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Moves and Wins: Week of 09 June

Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Omada, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.

Campaign roundup: Week of 02 June

The latest ad films and campaigns from brands like RummyCircle, Ratnaafin, Decathlon India, Baskin Robbins India, Himalaya BabyCare, Zydus Wellness, Renault India, Specta Quartz, Tata Salt, Myntra, Jockey, Crunchyroll, Forces of Tyaani, Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana Health, StockGro, Gromax Agri Equipment, Surabhi Sauces. Lakshita, Campus Activewear, Asian Paints, and more, in our weekly roundup.

Moves and Wins: Week of 02 June

Our weekly roundup of the latest appointments and account wins news from Ogilvy Consulting, GMR Group, Narayana College of Health Sciences, Team Pumpkin, KJ Somaiya Institute of Management, Jio Creative Labs, Initiative, OML, TribeVibe, MSys Technologies, Aziro, NAOS India, Fixderma, The Script Room, Eggfirst, Times Music, Hakuhodo India, Sam Bhattacharjee, Brand Raga, and many more.

Campaign roundup: Week of 26 May

The latest ad films and campaigns from brands like Myntra, Merck, Ministry of Health and Family Welfare (MoHFW), Asian Paints, Rusan Pharma, Indian Cancer Society, Spykar, Apollo Hospitals, Pee Safe, Pride of Cows, Plush, Blinkit, Zuno General Insurance, Centerfruit, Paytm, Breezer Tribe, Tata Trusts, Plum, Tata Consumer Products, Unity Bank, Flipkart, IndiaMART, ITC Sunfeast, Motilal Oswal, Nykaa, Cipla, Britannia, Aliens Tattoo, Schweppes, Blinkit, Gabit, Miraggio, BISSELL India, and more, in our weekly roundup.

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Dentsu X India, ASK Asset & Wealth Management Group, Segumento, Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Zee, Havas India, Fun Flips, SquadStack.AI, JSW Sports, DDB Tribal, Dentsu, FTA Global, Divo Music, PinkVilla, Truecaller Ads, Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

Moves and wins: Week of 29 September

Our weekly roundup of the latest appointments and account wins from S4 Capital, Indian Broadcasting & Digital Foundation, PASG, VDO.AI, and many more.

Campaign roundup: Week of 1 September

The latest ad films and campaigns from brands like CDSL IPF, Apsara, Homeland Group, Encalm Hospitality, Ujjivan Small finance, Himalaya, Clove Dental, GCL’s STAR, JSW MG Motor, Mytrident, Sprite, Lufthansa and WPP, Asian Paints, PUMA, Lauritz Knudsen, and more, in our weekly roundup.

Moves and wins roundup: Week of 14 April

Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree Multimedia, Value 360 Communications, BankersKlub, Strategic Growth Advisors, Adfactors PR, McCann Worldgroup, Zee News, Bombay Design Centre, and many more.

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.

Bingo! turns ‘Big No’ into its boldest punchline yet

A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

When towels haunt and bedsheets bite

Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Moves and wins: Week of 18 Aug

Our weekly roundup of the latest appointments and account wins from AdFactors PR, Reliance Animation, E-Gaming Federation, Havas Media, J7, BBH India, Radiowalla Network, Social Beat, Randstad India, 80 DB Communications, HDFC ERGO, SocialTweebs, Stratefix, Tossco, PRStorey communications, Oneindia, Yellow, Art-E Mediatech, Toonsutra, Colloquial, FCB NEO, Peak XV Partners, C5i, Tonic Worldwide, Squadstack.AI, Dept, Bloomingdale, Fyon, IAA, ICCPL, and many more.

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

Moves and wins roundup: Week of 17 March

Our weekly roundup of the latest appointments and account wins news from Bumble, Authentic Brands Group , Brandwidth Mediaè, ElleQuinn, PR Pundit Havas Red, Brand Concepts, MediaTek, Adgcraft, Kolkata Knight Riders, CleverTap, Hindustan Coca-Cola Beverages, Grapes Worldwide, The PR Stop, The Trade Desk, Gamerji, MagicCircle, Times Music, HiveMinds, Hashtag Orange, BBH India, JioStar, Salt Brand Solutions, Montreux Festival 2025, Trailytics, Gucci, and many more.

Campaign roundup: Week of 19 May

The latest ad films and campaigns from brands like SuperYou, Pizza Hut, Kotak811, Archish Fertility, Zeel Climate Clothing, ITC Classmate, Gleneagles Hospital, Salesforce, NIC, Avaada, C Com Digital, Religen, Birla Opus Prime, Avaada, BajajCapital, TTK Prestige, Emami India, LEGO, Laxmi Dental, Spinny, Lay’s, Battlegrounds Mobile India (BGMI), Sting Energy, Vi, Fenesta, Lloyd, Harpic, and more, in our weekly roundup.

Moves and wins: Week of 04 Aug

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr Smash, Treize Communications, Lifafa Studios, IAMAI, Food Square, JCDecaux India, BARC, Bigtrunk Communications, Spek Digital, WYP and many more.

Campaign roundup: Week of 30 June

The latest ad films and campaigns from brands like Ting and Swisse, Snapchat, Royale Play Wall Textures, Snitch, Ugaoo, Miraggio, BLEP, AI+ Smartphone, KFC, Liva Fabrics, Too Yumm!, Tilda’s, A23, Origem, Warner Bros., Berger Paints, Appreciate, Agoda, Grain2Grind, HDFC Life, Goibibo, 7UP, Luxor Schneider, Zoho, La Pink, Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.

Moves and Wins: Week of 30 June

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.

Campaign roundup: Week of 23 June

The latest ad films and campaigns from brands like Tata Tele Business Services (TTBS), Asian Paints, UGRO, Hint, Myntra, Mother Dairy, OPPO, Flipkart, Cashify, Bata India, OPPO India, Kotak Education Foundation, Casio, Appreciate, Dove, Shark Tank India, Wow! Momo, ibis India, Grundfos, NBA, Skechers, L&T Finance, Jockey Woman, DOMS, BLEP, Soch, Hero Cycles, Myntra, ITC India, IGP, Amazon MX Player, Royal Enfield, UNESCO, Fenesta, The Sock Street, India Gate, and more, in our weekly roundup.

Moves and Wins: Week of 23 June

Our weekly roundup of the latest appointments and account wins news from Lytus Technologies, Cheil X, AGL, UGRO, Times Talent, Findi, Assurance Intl, Monks India, Adfactors PR, Madison Media Plus, The Script Room, RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.

Campaign roundup: Week of 16 June

The latest ad films and campaigns from brands like Timex, DSP Mutual Fund, Tetley Green Tea, CashKaro, Marico, Royal Stag Barrel Select Shorts, Casio's G-Shock, Parle Products, Snitch, The Good Bowl, Mars Wrigley India, Rumi, Specta, and more, in our weekly roundup.

Moves and Wins: Week of 16 June

Our weekly roundup of the latest appointments and account wins news from NDTV India, Team Pumpkin, Fixderma, Team Pumpkin, WPP EssenceMediacom, Secret Sauce Communications, PR Pandit, Enrission India Capital, Pico Xpress, SPNI, Prohed, Warner Bros Pictures, Bhanushali Studios Limited (BSL), JOAT Films, Effie LIONS, Confiance Communications, Asia Research & Engagement (ARE), Human Global, Zyod, Fan Mania, GMR Rugby League, iCubesWire, Image Stereo, and many more.

Campaign roundup: Week of 09 June

The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.

Moves and wins roundup: Week of 31 March

Our weekly roundup of the latest appointments and account wins news from 82.5 Communications, Cheil SWA, Curry Nation, DDB Tribal, BeanstalkAsia, Grey India, Kaizzen, Sports Studio, Branquila, Hypothesis by OML, IOS Sports and Entertainment, Mavcomm Group, Genuus, Dentsu Creative Isobar, PivotRoots, Tilt Brand Solutions, Medicaps University, Ampverse Pulse, and many more.

Campaign roundup: Week of 24 March

The latest ad films and campaigns from brands like Bajaj, PayNearby, Kamiliant, Gleneagles Hospitals, Tata Motors, ECCO, UltraTech Cement, Godrej & Boyce, Su-Kam Power Systems, Porter Packers & Movers, Chandak Sarvam, Philips India, JK Foods, Big Bowl, Zomato, Citykart, Aditya Birla Sun Life, Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.

Moves and wins roundup: Week of 24 March

Our weekly roundup of the latest appointments and account wins news from WPP India, BIG Media, SEC Newgate, Ampverse Pulse, V Creations, Buzzlab, SRV Media, Madison Media, Vserve, Times Internet, PHD, Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, One Life Studios, Response India, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.

Campaign roundup: Week of 17 March

The latest ad films and campaigns from brands like Big Cricket League, Britannia Treat, Sheba, My11Circle, Hyundai Motor India, Specta, Zoho, Oppo India, Dabur India, Asian Paints, Wonderla Holidays, TrueBalance, Flipkart, Freedom Healthy Cooking Oils, Good Home, WOW Skin Science, La Pink, Atlys, EMotorad, ADbhoot, Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.

Campaign roundup: Week of 17 Feb

The latest ad films and campaigns from brands like Garnier Black Naturals, Aashirvaad Soya Chunks, SkinBB, Muthoot Finance, Swiss Beauty, Sangeetha, Swiggy Dineout, Spice Secrets, DOMS, Chinese Wok, LIC Housing Finance, NIC, KFC, Campus Activewear, Centerfruit, Maharashtra Motor Vehicles Department (MMVD), Narayana Health, DailyObjects, Zepto, Limca, India Gate Basmati Rice, Fortune Oils and Foods, Staze Beauty, PNB MetLife, Apollo Hospitals, Acko, Fortune Foods, PopSockets India, Girl Effect India, Kurkure, Ching's Secret, Tata Capital, and more, in our weekly roundup.

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from EssenceMediacom, Django Digital, Lenskart, Banijay Asia, HRX, Juhu Marathon, AdGlobal360, SIX5SIX, Tilt Brand Solutions, Chanda Kochhar, LicenseWorks, Netcore Cloud, Hoopr, Digidarts, Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.

Moves and wins roundup: Week of 06 Jan

Our weekly roundup of the latest appointments and account wins from Endemol Shine India, Firstsource’s, The Hindu business, Crisil’s, UTI Pension Fund, JonoJug Communications, Trailytics, KidZania, SW Network, ThinkROI, Zee5, BrandPulse, Sony Pictures Network, Live Your City, FCB Interface, Airbnb, SGA Crafts, RepIndia, Snap Inc, Paras Corporation, ITW Playworx, Kaizzen PR, Maddock Films, Havas Media Network and many more.

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from Karnataka Soaps and Detergents Limited, Zydus Wellness, Aman Sharma, Live Times, Grey India, boAt, Banijay Asia, NODWIN Gaming, Kindlife, Tata CLiQ Palette, Practo, La Pink, The Earth Saviours Foundation, Pocket FM, Adtomica, Cashify, PUMA India, Sapphire Media, BIG 92.7 FM, Gargi, Blinkit, Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.

Campaign roundup: Week of 12 May

The latest ad films and campaigns from brands like Axis My India, Simba Beer, Sugar Free, CashKaro, Parachute Advansed Baby, Baskin Robbins India, KFC India, JioMart, Sobha Realty, Tata Coffee, Pedigree, Sneaker LAB, Muthoot FinCorp, Harpic, Avaada, SW Network, Tribes Communication, Interio, Sun Pharma, Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Value 360, Havas Play, Punt Creative, Brand Raga, Elephant Design, Mashrise, AU Small Finance Bank, Burson, Glance, Curativity, Moving Brahma, Bureau, Platinum Guild International, Team Pumpkin, ICICI Lombard, Keenai Wealth, Genefied, JSW Steel, IndiaFirst Life, Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

Campaign roundup: Week of 05 May

The latest ad films and campaigns from brands like Evocus, CaratLane, SMART Bazaar, Anchor Oral Care, Denver, Society Tea, Uppercase, and more, in our weekly roundup.

Moves and wins roundup: Week of 05 May

Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Chaaipani, Flickfusion Media, Dentsu India, Burson, Centrick, Chai Kreative, Odyssey, SoCheers, AdCounty Media, The Automobile Group, Team Pumpkin, Final Post, Koyal.Ai, Offbeet, DishTV, DropTop Royale, Dentsu Creative Isobar, Artkonnect, Yellow, Axiscades, Kraftshala, Edelman, Global Pay by WSFx, Chhota Bheem, Prime Video, CJ ENM, BPTP, and many more.

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Cantabil, Deconstruct, Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, BEI Confluence, Havas Media India, BBDO India, Team Pumpkin, JetSynthesys, HerKey, YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.

Campaign roundup: Week of 21 April

The latest ad films and campaigns from brands like Ashirvad by Aliaxis, Infinix, L&T Finance, Bombay Shaving Company, Brookfield Properties, Parle Products, Pazago, Canara Bank, Mercedes-Benz India, TBWA India, Kansai Nerolac, Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.

Moves and wins roundup: Week of 21 April

Our weekly roundup of the latest appointments and account wins news from Redhill, iCubesWire, Zone Media, ONEDIGITAL, Wit & Chai, Alchemist Marketing & Talent Solutions, Adgebra, Inflexion Group, AI&Beyond, Techmagnate , Truecaller, Amazon India, Dreame Technology, Glad U Came, Dharma Media Consultants, Altair Media, Liqvd Asia, Mythik, DEPT, Hashtag Orange, Cream Centre, SocioClout, The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.

Campaign roundup: Week of 14 April

The latest ad films and campaigns from brands like Tuco Kids, TrackOlap, Third Wave Coffee, Eva, Ozone, Foxtale, Superkicks, Pizza Hut India, The Advertising Club, Halder Venture, Paisabazaar, Imfresh, Wellbeing Nutrition, Union Mutual Fund, DriveU, Fibe, CeraVe, Crompton Greaves Consumer Electricals Ltd, Gargi, Pepe Jeans, and more, in our weekly roundup.

Moves and wins roundup: Week of 07 April

Our weekly roundup of the latest appointments and account wins news from Westin Mumbai, Creativefuel, MissMalini, EVENTFAQS Media, SportzPower, Maxposure, Neutral Digital, SmartWinnr, Tilt Brand Solutions, Rugby Premier League, Jiostar, GMR Sports, Britannia Industries, SoCheers, Eurosport India, S8UL, RVCJ Digital Media, Salt Media, MWG India, Socxo, Vibhu Agarwal Group, Under 25, Frudia, SW Network, Jigsaw Brand Consultants, Weber Shandwick India, PHD India, The Mavericks India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.

Campaign roundup: Week of 07 April

The latest ad films and campaigns from brands like Paragon, Moto Edge, Coolberg, Statiq, Lay’s, Arvind Store, HDFC Mutual Fund, Medicaps University, VerSe Innovation, De Beers, LAMINAR Tiles, Habuild, Macha Tea, Lovely Professional University (LPU), Magnum, Narayana One Health, V-Guard Industries, Madhavbaug, Airtel Payments Bank, ILine, Mentos, Aashirvaad Masalas, GITAM, BigCity Promotions, Apollo Tyres, and more, in our weekly roundup.

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like MediBuddy, KRAFTON India, Kwality Wall's, DS Group, Fanoz, CottonKing, Centre for Sight, Navneet Education, Thomas Cook, Adidas Originals, Lotus Herbals, Men of Platinum, Liebherr Refrigerators, Recykal, Mankind Pharma, Colgate, YES SECURITIES, Nuvoco Vistas Corp, Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

Campaign roundup: Week of 10 March

The latest ad films and campaigns from brands like SBI General Insurance, Samsung, Haldiram, Fevicol, Symphony, Brightsun Travel, Titan Smart Wearables, ENO, Force NXT, UNIQLO, Zepto, Hindustan Zinc, Illumina Health, Cadbury Dairy Milk, Illumina Health, Truecaller, McDonald’s, Furlenco, Netcore Cloud, KJ Somaiya Hospital, Appy Fizz, Flipkart, PhonePe, Kohler, Aqualogica, and more, in our weekly roundup.

Moves and wins roundup: Week of 10 March

Our weekly roundup of the latest appointments and account wins news from Havas India, Ather Energy Limited, Lubi Industries, Webenza, PR Pundit Havas Red, FCB Kinnect, Value 360 Communications, PhysicsWallah (PW), PHD India, Firstpost, ABND, Bay Owl Studios, Impact Communications, Poker Dangal, Amarnath Securities, SW Network, FCB Group India, 80dB Communications, and many more.

Campaign roundup: Week of 03 March

The latest ad films and campaigns from brands like Garnier, Chique Studio, Pepsi, HYPHEN, Mango Bite, Niva Bupa, Tummoc, India Post, Johnson’s Baby, Dr Fixit, Bottega Veneta, trueBrowns, Adani Group, Mahindra Lifespaces, Yas Island, Two Brothers Organic Farms (TBOF), Mysore Saree Udyog, Britannia Good Day, and more, in our weekly roundup.

Campaign roundup: Week of 24 Feb

The latest ad films and campaigns from brands like Mamaearth, Society Tea, Surya Roshni, Sunfeast Dark Fantasy, Gap, Myntra, Honasa Consumer, Arvind Ltd, Ballantine’s, Optimum Nutrition, Tata Tea, MedGenome, Redcliffe Labs, Asian Paints, ITC Bingo! Tedhe Medhe, boAt, Plum BodyLovin’, Ludic, LoveChild Masaba, MasterChow, ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.

Moves and wins roundup: Week of 24 Feb

Our weekly roundup of the latest appointments and account wins news from MagicCircle Communications, Upload Digital, Adgebra, Crayons Advertising, 1 Play Group, Titan, Initium, Rose Audio Visuals, Hashtag Orange, Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.

Moves and wins roundup: Week of 17 Feb

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, Experience Commerce, Mangal Electrical Industries, Roarr Media, Anugrah Madison, Parksons Cartamundi, Tune, PR Professionals, OMD India, WolfzHowl, and many more.

Campaign roundup: Week of 10 Feb

The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.

Moves and wins roundup: Week of 03 Feb

Our weekly roundup of the latest appointments and account wins news from WolfzHowl, Delhivery, Qoruz, Sam & Andy, ADK India, Veeba, Esquire India, Aisle Network, Eggfirst, DViO Digital, Aarambh Communications, Britannia Industries, Flags Communications, Forbes India, Reliance Group, Immerso, Everdome, ITW Universe, Admatazz, Snap Inc, Ogilvy ASEAN, Actimedia, Jio Star and many more.

Campaign roundup: Week of 03 Feb

The latest ad films and campaigns from brands like Neurobion, L’Oréal Paris, ZEE5, Paytm, AMFI, GS Caltex India, McCann Worldgroup, Navbharat Times, India Gate Basmati Rice, Samsung Galaxy, Youva Stellar, Aprilia, Britannia, Anchor Oral Care, Peppy, Maaza, Allana Consumer, Duolingo, Woodland, Muthoot Finance, Danube Properties, Boss One, Kotak Life, Aisle, Deconstruct, and more, in our weekly roundup.

Moves and wins roundup: Week of 27 Jan

Our weekly roundup of the latest appointments and account wins from Roarrr Media, Glad U Came, Mahindra Finance, Story Digital, Bold and Beyond, HGS Interactive, 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many more.

Campaign roundup: Week of 27 Jan

The latest ad films and campaigns from brands like Colors by Rupa, Catch Spices, BlueStone, India Gate Basmati Rice, Hyundai CRETA Electric, JSW One TMT, DECATHLON, Sunfeast Wowzers, Amazon India, PINQ Polka, Taneira, Tic Tac, Rajdhani Foods, MoRTH, MTV India, Aisle, and more, in our weekly roundup.

Moves and wins roundup: Week of 20 Jan

Our weekly roundup of the latest appointments and account wins from Google, Publicis India, Value 360 Communications, Gozoop, Sideways Play, Curry Nation, Chlorosynth, FCB, Sintex, Madison Turnt, Wyndham Hotels, Third Wave Coffee, Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Cookies, cults and diplomacy: Britannia’s playful spin

Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

Starbucks bets on togetherness, one saffron latte at a time

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

Akasa Air puts ground crew in the spotlight

In a sector that leans on celebrity charm, the airline company flips the script with a campaign starring its airport teams.

Messy pancakes make a point in Slurrp Farm's ad

The millet brand swaps picture-perfect plating for playful chaos, showing parents that joy beats symmetry at the breakfast table.

When the villagers became the voice of the campaign

The Coca-Cola India Foundation’s video series on reviving Rajasthan’s water systems skips celebrity gloss, letting locals narrate their own transformation stories.

Zepto’s mithai wars turns festive fandom into full-blown election fever

The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.

Vivo’s Diwali ad reminds India what home feels like

Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.

India’s repackaging habit meets its match this Diwali

Home Centre’s Diwali campaign flips the script on recycled gifts, urging Indians to move from formalities to thoughtful, lasting gestures.

SS Rajamouli's lens turns scooter launch into screen spectacle

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.

When MRI becomes a marketing brief

Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.

Breaking the ‘limit mein’ mindset

Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.

Rain, rappers and a whiskey workaround

Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.

Himalayan Water pours culture into campaign cups

The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

Mangroves make their marketing debut — finally

A new campaign by Signature Packaged Drinking Water gives mangroves their long overdue screen time — with a pledge twist.

McDonald’s adds protein to the party

The QSR giant taps India’s protein obsession with customisable, veg-friendly burger slices co-starring chef Sanjeev Kapoor.

From paunch to punchline, obesity gets a rebrand

Lilly India’s obesity campaign swaps shame for science with a digital-first push that tackles bias, biology and behavioural change head-on.

Donkey versus zebra: When insurance ads go haywire

Policybazaar’s new campaign leans on actor-comedian Kapil Sharma’s gags to drive home a point—but ends up trading insight for equine insult.

Why’s that commuter wearing a helmet here?

Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.

Rhyme, rain and Red Label brew a monsoon remix

With hip-hop rhymes and kulhad vibes, Red Label taps into India’s tea-soaked monsoon nostalgia with a cultural twist.

Peps gives mattresses the it’s-not-you-it’s-me treatment

Its breakup-themed campaign dumps tired mattresses for springier, science-backed sleep—with a discount nudge on the side.

Shake, scan, save: Bandhan AMC smashes the gullak

TBWA India blends nostalgia and mixed reality to turn Bandhan AMC’s 25-year milestone into an interactive, memory-laden money lesson.

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

AI sticks random objects into Fevikwik’s quirky new pack

Fevikwik and Ogilvy turn everyday items into absurd AI mashups, reimagining glue as a catalyst for wit, imagination, and digital play.

Breaking the ice with stories that stick

Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.

When an address becomes a life upgrade

Magicbricks’ latest campaign explores how the right home can reshape lives, futures, and dreams—while positioning itself as more than a property search tool.

From womb to wow: Sebamed gets real

A foetus-fronted campaign rewrites baby care storytelling, with Sebamed claiming science can mimic nature—at least at pH 5.5.

When the road’s too much, let DriveU steer

DriveU’s new campaign captures the chaos of self-driving life, offering users calm behind the wheel—without ever overselling the service.

Prada unveils cinematic-style film starring Tom Holland searching for 'another way'

McCann created the campaign, which was directed by Thomas Vinterberg.

Papa Kehta Hai… But AI has other plans

Intel flips a 90s anthem to ask if Indian kids are AI-ready — not just well-ranked.

Rush hour or risk hour? Pulsar’s youth gambit

Bajaj’s Pulsar urges Gen Z to ditch the scroll and feel the rush — but is stunting the right high to sell?

Future goals in 3D: Retirement planning gets a bold spotlight

Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.

Examine India’s Bronze brilliance at Cannes this year

Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.

Cannes Lions 2025: Explore the campaigns that brought home Silver for India

Watch the campaigns that made India proud with Silver Lions at the 72nd Cannes Lions Festival of Creativity, 2025.

Cannes Lions 2025: Watch the campaigns that struck Gold for India

Explore the standout Grand Prix and Gold winning campaigns from India at the 72nd Cannes Lions Festival of Creativity 2025.

Snapdeal’s new ad gives neck sprains a fashion twist

'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

Breaking Free(dame): Blissclub takes on the cages of innerwear

Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.

#Gaddagiri: Wakefit’s wake-up call on sleep deprivation

Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!

Cadbury 5 Star gives the AI revolution a humorous pushback

It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.

Indian brands champion 'Pride' with vibrant colours

From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.

Happydent’s shine dims in overstuffed civic spin

A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.

When the paperwork hurts more than the pain

Policybazaar’s new six-film campaign takes insurance beyond claims—into the emotional chaos where empathy trumps efficiency.

Clickbait’s worst enemy just got a signal boost

Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.

From laughs to lessons, dads get their due

Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.

Silence, delivered daily

Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.

When privilege meets a pipe wrench

Urban Company’s latest ad gently exposes the quiet classism lurking behind ‘dignity of labour’ talk in India’s service economy.

Brands unveil purposeful campaigns promoting green initiatives

From school bags to stainless straws, brands in India commemorate the World Environment Day 2025 with sustainability messaging rooted in action.

Indian brands focus on honouring motherhood beyond clichés

From education to villas to watches to pregnancy cravings, campaigns promote meaningful gifting for Mother's Day 2025.

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.

Brands leverage the ultimate marketing playground as IPL enters May

From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.

From rote to woke: Intel's AI rewrites study time

By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.

Campaigns go full throttle as the IPL final closes in

With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.

Dabbawallas take on Tom Cruise’s mission: Tiffins, not terrorists

A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

Brand campaigns celebrate values associated with motherhood

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.

Classmate turns study excuses into game time

Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.

Brands hit the pitch running as IPL momentum mounts

With IPL 2025 in full swing, marketers launch fresh campaigns that combine cricket's excitement with brands stories.

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.

When tea hits the high notes: Brooke Bond’s musical brew

Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.

AI, activism and climate change: Jaago Re gets a reboot

Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

Brands add colour, meaning, and impact to Holi 2025 campaigns

This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.

Pepperfry’s Clouddio campaign gives the sleep economy gets a wake-up call

The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?

Shriram MF’s playbook: When to rotate, when to stay

Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?

SRK, supercharged engines and summer showdowns: Castrol India’s latest ad packs a punch

Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!

Brands let women do the talking this International Women's Day

These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.

Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ambition, betting on boldness

The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.

Retail gets a sixth sense with Britannia A-Eye

Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.

Pitches for matches: Brand campaigns uphold the IPL excitement

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

CashKaro’s Ghibli-style ad slams coin cashback gimmicks

Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.

Brands weave Eid stories with festive campaigns that celebrate connection

Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.

Yuvraj Singh bats for tractors—Will farmers buy in?

New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?

From pitches to sixes: Brands launch ad blitz for IPL 2025

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

Ochre Spirits stirs the pot with #PourOutTheToxic, and it’s about time

No capes, no heroics—the brand dares men to break the uneasy silence they all know and complicitly condone.

Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe

Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.

Chal Meri Luna 2.0: Nostalgia gets an electric upgrade

Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.

PNB MetLife’s new campaign asks the question every Indian must answer

A simple question, a lifelong impact—the ad film turns future planning into an immersive, interactive experience.

Godrej Capital’s Aarohi film asks the questions women already face

Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.

TotalEnergies revs up nostalgia with ‘Lamba Chalega’ 2.0

By blending a catchy tune with everyday moments, its latest campaign promises reassurance—but does it truly deliver brand mileage?

Bandhan Life banks on humour to decode insurance confusion

A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?

Sprite’s ‘Thand Rakh’ campaign serves chill with a side of wit

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.

Vim and Bollywood power couple spark a dishwashing revolution

Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.

Valentine's Day campaigns bring love, laughter, and the unexpected

From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

Caveman Khan and Coca-Cola’s Charged: A primal power play

Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

Myntra’s ‘Fashion with caution’ turns heads—and trolleys

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

Kissht turns dreams into reality with humour and heart

Relatable scenarios and hyperbolic twists highlight the digital lending platform’s role in empowering aspirations with quick, hassle-free personal loans.

Spotting scams: Motilal Oswal’s takes a stand with #YehConHai

With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.

CentreFruit revives iconic waggle with fresh humour

The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

Bata’s wedding ad puts guests in the spotlight—almost

The footwear company’s latest campaign celebrates wedding guests as the real stars—but without a dulha-dulhan in sight, does it miss the mark?

Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening

Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

Brands celebrate Republic Day with campaigns capturing unity, freedom, and progress

Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.

Myntra’s FWD campaign plays a stylish chess gambit

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

Samsung’s holographic show lights up London’s skyline

The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of innovation.

Dileep’s redemption: Spotlight on India’s unsung coaches

Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.

Zing’s ad takes AI dependency to Mars and back

A futuristic tale challenges Gen Z to rethink their reliance on AI and embrace independence, with a playful yet cautionary lens.

ACKO, Munna and Circuit: Insurance, simplified with humour

The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.

Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.

Nature takes centre stage in Britannia’s billboard campaign

Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.

LenDenClub's campaign redefines financial empowerment amid RBI guidelines

It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.

Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play

By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.

Protean eGov’s campaign presents a human touch to digital transformation

A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.

Odonil's nostalgia-driven campaign has a fresh take on familiarity

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.

Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?

Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.

Does OPPO’s Reno13 campaign truly capture living in the moment?

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

Zepto and Mamaearth fast-track sustainability this new year

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

Samsung’s Tab turns festive sketches into AR magic

This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.

Tata Power’s AI Christmas campaign: Magic or marketing trend?

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

UltraTech's latest campaign cements trust with technology

The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.

Scam savvy: AMFI’s campaign makes India invest wisely

The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.

Prime Video launches a fun campaign to celebrate Father's Day

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

Canara HSBC Life Insurance takes a lighter take on serious finances

Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.

JSW Paints’ ‘Room of hope’ colours a better tomorrow

The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.

Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit

Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.

Vivo’s #SwitchOff campaign is a timely call to disconnect

In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.

CARS24’s ‘Dowry collection’ campaign challenges traditions, sparks debate

This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.

‘I Glance, I Know’ campaign: A game of wits or thrones?

Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and heartwarming campaign.

Zepto campaigns to make Soan Papdi great again

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

Samsung's LTE Galaxy Watch6 campaign unlocks connectivity without constraints

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.

Vi’s ‘Be someone’s we’ bridges hearts, one tower at a time

The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

Pee Safe turns toilet drama into gentle hygiene revolution

Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.

Teele Dharo: Jewellery that tells Uttarakhand’s untold stories

Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.

Buckle up for safety: Cars24 drives home a life-saving message

It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

KFC serves up epic flavour adventure for Gen Z

Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.

Sipping all the way to wellness with Tata Tea’s AI twist

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.

Apple’s MacBook Pro M4: Powerlifting performance, effortless charm

Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.

Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together

The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.

Googlies on Google: A curiosity-driven game for search

The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

Swiggy Instamart strikes gold with 90s nostalgia

Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!

Daughters deserve more: The inheritance wake-up call

Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.

Tata Starbucks aims to become the new Diwali hangout

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Google Shopping lights up Diwali joy, one click at a time

Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.

Clinic Plus' latest campaign tackles patriarchy head-on

On the heels of its #MeriBetiStrong campaign, the brand returns with a message, urging society and expecting mothers to wish for a daughter, rather than pray fervently for a son.

Akshay Kumar turns Welspun's home textiles into a comedic masterpiece

The campaign, crafted by ^ atom network, takes a fun route to showcase the home solutions brand’s value-for-money offerings.

Love is respect: Virat Kohli champions equality, one small step at a time

Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.

Amazon exhorts consumers to shop smart and not get scammed this festive season

As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.

TTK Prestige makes cooking cool with #LetsGetCooking

By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras

The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?

Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag

Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.

Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens

From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.

Bata shows how to step into success with Kartik Aaryan's inspiring journey

Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi

The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.

Myntra's BFF campaign triples down on fun, fashion and memes

The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.

Tata Capital tells viewers to keep the faith while striving for their goals

The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.

Candyman Sourzzz: Where kids outwit grown-ups, one candy at a time

The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.

Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

Yamaha revs up aspirations with its ‘The call of the blue’ campaign

‘Hear the call now’ takes the company’s pitch up a gear, speaking directly to new riders ready to answer with their throttle.

Stayfree's move to normalise period talk for all

Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.

More than a bike, EMotorad’s latest campaign is a heart-powered ride

The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.

SBI Life’s digital film celebrates the indomitable spirit of Indian Paralympians

The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.

Go Digit Insurance's 'That's it!' campaign shows how monkey business can be easy

Its second ad campaign highlights the company’s easy two-wheeler claims process with Virat Kohli.

Supertails Swag sale: A mic-dropping face-off between cats and dogs

The highlight of this campaign is a brand film featuring a rap battle between a dog and cat, which Supertails’ in-house team created in association with Green Chutney Films.

Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their fitness goals

The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.

Motul's campaign turns India’s traffic chaos into a race-ready adventure

The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions.

Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy

The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.

WeWork’s new ads show how flexibility meets function for businesses ready to break the mould

Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.

Saudi’s spectacular campaign woos Indian travellers with culture, history, and hospitality

Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.

Bold Care’s Sextember campaign makes men’s sexual health a hot topic

Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.

Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.

Birla Estates teams up with Vicky Kaushal to demystify real estate

The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.

McCain showers monsoon magic with new 'Baarish ka maza' campaign

Over 30 ecommerce brands brewed playful banter on social media to make chai and McCain a fun pairing.

Shriram Finance’s gold loan ads strike gold with humour

Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.

Britannia Little Hearts’ fresh look sees nostalgia meets puppy playfulness

Lowe Lintas Bangalore conceptualised the paw-some campaign.

Samsung Galaxy S24’s mixed reality print ad brings Indian diversity to life

Cheil India created the campaign where readers scan the QR code to experience the ‘Circle-to-search’ feature come to life.

Nature puts Uppercase’s tough, eco-friendly travel gear to the test

It wittily tests the brand’s rugged, eco-friendly luggage against nature's toughest terrains, challenging its innovative design to emerge unscathed.

IKEA’s ad proclaims that closets are for clothes, not people

‘The Closet’ poignantly captures the challenges endured by the LGBTQIA+ community, urging everyone to embrace inclusivity.

Birla Opus' feel-good animated film paints a new brand message

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

Orry, Karan Johar and Crocs champion individuality and creativity

Teaming up with celebrity influencer and film director, the footwear brand shows off how Jibbitz charms turn shoes into a personalised statement with ‘Crorry’.

When Cristos’ cool mascot meets a confusing sidekick, a snack saga ensues

Conceptualised by Scarecrow M&C Saatchi and directed by Rajiv Rao of Nirvana Films, the campaign comprises six films and highlights the brand’s newly introduced human brand mascot, Christopher.

Alembic CSR and Havas Life Mumbai transform motherhood through AI

The 'LullabAI' platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies.

Matrimonial planning gets a glow-up with Hilton’s revamped ‘Wedding Diaries’ campaign

Hilton’s ‘Wedding Ambassador’ says hello to seamless nuptials, ensuring stress-free planning with curated digital offerings that dazzle and delight.

WhatsApp's privacy ad celebrates resilience, but misses showcasing digital tenacity

BBDO India and director Shimit Amin present an ad film about a young man's pursuit of his culinary dreams in a new city.

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Puma bats for women's cricket, urges increase in viewership

Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh

Red Label's heart-touching film works on the sense of smell

Watch the film conceptualised by Ogilvy here

JSW Paints celebrates beautiful thinking, from the outside and inside

Watch the film conceptualised by TBWA\ here

LoveChild Masaba teams up with Mumbai Indians to redefine beauty

Watch the film here

Titan Raga's new campaign celebrates the beauty in women

Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.

Interactive Avenues and Chhanv Foundation join forces to empower acid attack survivors

The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.

Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges

Sometimes all you need is a chocolate bar to Perk you up.

Swiggy lets empty nesters rediscover romance with a dash of youthful flavour

Watch this film conceptualised by Talented here

Ludic weaves generations through the art of crafting genuine expression

Watch the film conceptualised by Elvessy here

Hideous Luxury unpacks the weight of "emotional baggage" in new campaign

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

Shah Rukh Khan delivers message of success with humility in latest Denver ad

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.

Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'

Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’

Ogilvy assists St. Jude’s India Childcare Centre in appealing for donations

Titled “The impossible choice”, the campaign is produced by Hunger Films and tackles the accessibility of cancer treatments across cities in India.

Dell’s new campaign urges students to create meaningful change

The campaign, created by VML, comprises two films that tackle how technology can drive positive change.

Lee Cooper's new campaign celebrates persistence over perfection

Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.

Mountain Dew challenges Hrithik Roshan to choose friendship over fear

The new campaign further elaborates on the brand's ethos of 'Darr ke aage jeet hai’

The Unacademy Centre partners with Sachin Tendulkar to empower students in new campaign

The film shines a spotlight on why success for students is not just about hard work, but also the right systems of support and encouragement

Haldiram’s celebrates love, colour and traditional eats this Holi

It's Holi season, which means it's time for treats, sweets, and a little romance courtesy of Haldiram

Jindal Steel celebrates the grit of India in new campaign

With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign

Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket

Licious celebrates being awarded 'India's Juiciest Chicken' in new campaign

Crowned 'India's Juiciest Chicken' by the National Meat Research Institute, Licious' new campaign film spotlights the goodness of a plate so delicious, it's always licked clean

Urban Company confronts stigma against female masseuses, champions dignity of labor

Watch the film conceptualised by Talented here

Pidilite lets a handyman provide swift solutions for minor slip-ups

Watch the film conceptualised by Ogilvy here

Ikea transforms household chaos into organised harmony

Watch the films conceptualised by Leo Burnett Orchard here

Federal Bank, Tata Trusts and News18 Network uphold the power of 'cancer screening'

Watch the film here

Usha empowers a tailor to sew creativity with confidence

Watch the film conceptualised in-house here

Prega News applauds a pregnant teacher's unwavering dedication to her profession

Watch the film here

Junglee Poker lets Anil Kapoor make a 'jhakaas' connection with his gaming tribe

Watch the film conceptualised in-house here

Air India celebrates Indian dance forms in new inflight safety video

Watch the film conceptualised by McCann Worldgroup here

Philips brings salon-quality grooming to Virat Kohli's humble abode

Watch the film here

HDFC Ergo redefines workplace inclusivity

Watch the film conceptualised by BBH India here

ICICI Lombard levels up the 'game of life' with insurance

Watch the film conceptualised by Ogilvy here

Raees' rooftop revelation courtesy Rungta Steel leaves Gangubai and Rockstar in awe

Watch the film here

McDonald's extra value meals serves indulgence to one and all

Watch the films conceptualised by DDB Mudra here

Vikrant Massey spotlights Aditya Birla Health Insurance's wellness commitment through Activ One

Watch the films conceptualised by Dentsu Creative here

Future Generali India Life Insurance champions proactiveness to unlock tax savings

Watch the films here

Rajkummar Rao links gym training with Traya's hair coaching for top results

Watch the film here

Licious makes every Sunday an occasion to celebrate

Watch the film conceptualised by Sideways Consulting here

Droni lets MS Dhoni’s cinematic shots soar new heights

Watch the film conceptualised by Dhoni Entertainment here

Zip Zap Zoop's children school Shilpa Shetty, use her for reach

Watch the film here

Nilkamal Sleep lets Bobby Deol groove while his wife stays peacefully tucked in

Watch the film here

Aditya Birla Finance shows offerings through KL Rahul's career trajectory

Watch the film conceptualised by Dentsu Creative here

Bigbasket weaves together an endearing tale of enduring love

Watch the film conceptualised by Humour Me here

Tata AIA teams up with Atul Khatri and Kenny Sebastian to humorously spotlight the value of insurance

Watch the films conceptualised by Admatazz here

82°E facilitates effortless self-care for men

Watch the film conceptualised by Tilt Brand Solutions here

MG Motor takes the aid of flying pigs and unicorns to unveil its offerings

Watch the films conceptualised by Cheil India here

Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

Watch the film conceptualised by Moonshot here

Samosa Singh teams up with Sunil Grover to give the humble snack a branded twist

Watch the film here

Blissclub champions uninterrupted fitness for women

Watch the films here

Chetan Bhagat dons the cop uniform for Henry Harvin

Watch the film here

HDFC Life urges parents to believe in their children's dreams

Watch the film conceptualised by Leo Burnett here

Cadbury 5Star and Nambi Narayanan create scientific approach to skip Valentine's Day

Watch the film conceptualised by Ogilvy here

RummyCircle teams up with Hrithik Roshan to elevate gaming safety

Watch the films conceptualised by Manja here

L'Oréal Paris inspires the cast of 'Four More Shots Please' to explore their individuality

Watch the film here

Shah Rukh Khan and Tide reveal the real 'SRK'

Watch the film here

Rajkummar Rao highlights Maruti Suzuki's True Value

Watch the films here

Lay's turns out to be the villain in Neetu and Ranbir Kapoor's love-filled relationship

Watch the film conceptualised by Leo Burnett here

Parle-G expresses acts of kindness, extends 'G maane genius' thought

Watch the films conceptualised by Thought Blurb Communications

Quaker Oats, Kiara Advani coax Sidharth Malhotra to try his hands in the kitchen

Watch the film conceptualised by Leo Burnett here

Protinex redefines strength through family bonds and equality

Watch the film conceptualised by Brand David Communications here

Everest Spices' aroma from SRK's kitchen convinces Bachchan to call it a day on set

Watch the film here

Fujifilm helps a doctor lead the charge against tuberculosis

Watch the film conceptualised by Hakuhodo Sync here

Fire Boltt helps MS Dhoni 'discover' MC Stan

Watch the film conceptualised by Moonshot

Oppo's Reno 11 lets Sid and his friends 'wake up' to memories

Watch the film conceptualised by Famous Innovations

Sony Liv unleashes the shark within a young entrepreneur

Watch the film conceptualised by Moonshot here

KFC's Colonel Sanders unleashes flavourful justice on lunch offenders

Watch the film conceptualised by Ogilvy here

Gulshan Grover, Urvashi Dholakia turn vices into virtue spotlighting Razorpay's ironclad security

Watch the films conceptualised by Tilt Brand Solutions here

Tata Pulse EV transforms journeys, breathing life into every extra mile

Watch the film here

Pramerica Life Insurance promises to empower journeys, ensuring security at every step

Watch the films conceptualised by Publicis Worldwide India here

Meesho sparks Ranveer Singh and Rashmika Mandanna's indulgence

Watch the films conceptualised by Moonshot here

Sobhita Dhulipala's accomplishments shine bright with Bhima Jewels

Watch the film conceptualised by FCB Ulka here

Complan brings back 'I'm a Complan boy/girl' with Madhuri Dixit

Watch the film conceptualised by McCann here

Lenskart helps Kiara Advani and KJO say toodles to their original 'roles'

Watch the films conceptualised by Moonshot here

Deepika Padukone and SRK's crime-fighting expedition is powered by the Hyundai Creta

Watch the film conceptualised by Innocean Worldwide India here

Casio India's ClassWiz harmonises academic success and passion pursuits

Watch the film conceptualised by Continu Media here

Bausch + Lomb and 'YOLO baba' inspire a digital detox

Watch the film conceptualised by FCB Kinnect here

Asian Paints lets the customer take all the credit for its 'picture perfect' walls

Watch the film conceptualised by Ogilvy here

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.

Campaign roundup: Week of 21 Oct

The latest ad films and campaigns from Berger Paints, Elver, LG India, Honda, RVCJ, Myprotein, SBI, OLX India, Wellbeing Nutrition, Bold Care, WOW Skin Science, Equentis, SUGAR Cosmetics, South Indian Bank, McCain, WokTok, Snitch, Ecom Express, Konica Minolta, Manappuram Finance, Behrouz Biryani, Roopkala, PayU, Timex, Angel One, KAI India, Haldiram’s, Nature’s Basket, Navin’s, Everlite, Polycab, Simply Fresh, Archies, Soch, Philips Avent, Nexus Select Malls, Bonjour, Saridon, Parachute, Paragon, Reid & Taylor, Flipkart, Home Centre, Mia by Tanishq, Fortune Foods, Jockey, Niyo, Fenesta, and more in our weekly news roundup.

Moves and wins roundup: Week of 21 Oct

The latest appointments and account-wins from KlugKlug, Actimedia PR, Umanshi Marketing, McCann Worldgroup, Confiance Communications, FCB Interface, Social Panga, Youngun, NODWIN Gaming, Hoopr, Tute Consult, The Womb, Pepper Creative, Media Mantra, StevePriya, Kuku FM, Hogarth India, Viva ACP, Hashtag Orange, FCB Kinnect, FCB Interface, OOH Capital, and more in our weekly news roundup.

Moves and wins roundup: Week of 26 Aug

The latest appointments and account wins from Buffalo Soldiers, Wondrlab, The Womb, Collective Artists Network, Signature Global, SW Network, FCB Ulka, India TV, Asymmetrique, Pioneer, Captify, Miami Ad School, Madison Media, FCB Kinnect, Amagi, Eggfirst, Social Beat, Public Relations Society of India, Nasscom and more in our weekly news roundup.

Moves and wins roundup: Week of 10 June

Read all the latest news from the marcomms world including updates from Tonic Worldwide, Team Pumpkin, Frodoh World, VaynerMedia, Tute Consult, Havas Play, Dentsu Creative Webchutney, Wakefit.co, Hashtag Orange, PRP Group, and more, in our weekly round-up of account wins and people moves.

Moves and wins roundup: Week of 3 June

Read all the latest news from the marcomms world including updates from Madison Digital, One Source, L&K Saatchi & Saatchi, Pitchfork Partners, Brand Aid, DDB Mudra, Asymmetrique, Omnicom Media Group India, The Womb, Liqvid Asia and more, in our weekly round-up of account wins and people moves.

Moves and wins roundup: Week of 27 May

Read all the latest news from the marcomms world including updates from AMFI, Hive Minds, Prohed, FCB/Six India, Bata India, Sony Pictures, Digitas India, Kakkoii Entertainment, VML India, BMEG India, FCB Kinnect, Bizzcom Solutions and more, in our weekly round-up of account wins and people moves.

Flipkart steals the show from Alia Bhatt at a wedding

Watch the film conceptualised by Leo Burnett here

Tinder empowers a woman to swipe right on new bonds and experiences

Watch the film conceptualised by Toaster here

Moves and wins roundup: Week of 09 Dec

Our weekly roundup of the latest appointments and account wins from Hashtag Orange, SGA PR, Ants Digital, Westin Mumbai Powai Lake, Mount Litera Zee School, Quess Corp, Isprava Group, Ad County, Not Funny, Brand Concepts Limited, PVR Inox, HT Media Group, The Logical Indian, Indian Craft Brewery, 82.5 Communications, Not Funny: Funcho’s, DreamSetGo, Virgin Music,Honasa, Adgcraft, Zee5, Zee Learn, PVR INOX and many more.

Moves and wins roundup: Week of 02 Dec

Our weekly roundup of the latest appointments and account wins from Max Level, Mediascope, News18 Studios, Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, AdLift, Tata Consumer, Mediascope, Eastman Auto & Power, Adobe, Posterscope India and many more.

Hero MotoCorp pays tribute to Karizma's timeless legacy

Watch the film conceptualised by L&K Saatchi & Saatchi here

iPhone wishes it could party hard like Google Pixel

Watch the film here

Kia's Sonet embarks on a journey of uncharted thrill

Watch the film conceptualised by Innocean here

Cadbury 5 Star powers a youth to help revive a dead man

Watch the film conceptualised by Ogilvy India here

Moves and wins roundup: Week of 23 Dec

Our weekly roundup of the latest appointments and account wins from Carpediem Communique, Hive Minds, India Today, Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.

Moves and wins roundup: Week of 11 Nov

Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.

Campaign roundup: Week of 11 Nov

The latest ad films and campaigns in India from brands such as Vasant Masala, Supra Pens, Hyundai Motor India Limited (HMIL), Aditya Birla Sun Life, Orchids International School, CARS24, Gritzo, The Moms Co, Nickelodeon, Stable Money, Venus Productions, Haisha Paints, Ugaoo, McCoy Mart, Godrej Locks, Go Cheese, Kiara Powar, House of Hiranandani, Nobero, Police, NoBroker, HSBC Mutual Fund, ThunderPlus, Myntra Beauty, Swiss Beauty, Eloelo, Emcure Pharmaceuticals, Nibav Home Lifts, CoinDCX, and more in our weekly news roundup.

Moves and wins roundup: Week of 4 Nov

Our weekly news roundup includes the latest appointments and account-wins from Brandcom PR, Clarity Communication, NXTDIGITAL, AnyMind Group, Goldmine Advertising, 8Bit Creatives, ThinkROI, Promodome Communications, Brand Street Integrated, Anant Arora, Indranil Blah, Mana Projects, Rediffusion, Makani Creatives, Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.

Campaign roundup: Week of 02 Dec

The latest ad films and campaigns from brands including Ofis Square, Panasonic Life Solutions India, Suntek Energy Systems, Viva ACP, Hyatt India, Allen Career Institute, Axis Bank, Sebamed, Spinz BB face talc, House of McDowell’s, Grip Invest, Kuku FM, Tata Tea Chakra Gold, Indian Bank in our weekly roundup.

Moves and wins roundup: Week of 25 Nov

Our weekly roundup of the latest appointments and account wins from FCB Interface, Innocean India, C Com Digital, Hisense India, AdLift, Nasher Miles, Times Music, FCB Interface, DViO, Galleri5, NDTV Brand Studio, Good Glamm Group, Dentsu, Leander Paes’s Flying Man Ventures, Atrangii App, Innoviti Technologies and many more

Campaign roundup: Week of 18 Nov

The latest ad films and campaigns in India from brands such as Kinder Joy, Birla Brainiacs, happn, The Leela, Citykart, Paytm, Continental Coffee, Isharya, Kumari Jewels, Spicetree Design Agency, Faasos, Peter England, Pizza Hut, Hashtag Orange, Zivame, Tata Sampann, Metro Shoes, KFC, Aditya Birla Housing Finance Limited, Jaro Education, MediBuddy, ILEM Japan, Manforce Condoms, BlueStone, Wahter, Freedom oil, Harvest Gold, Hindware, Colgate and more, in our weekly roundup.

Moves and wins roundup: Week of 18 Nov

Our weekly news roundup includes the latest appointments and account wins from Red Bangle, Crosshairs Communication, Sony Pictures, Tata CLiQ Fashion, FCB India,TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.

Campaign roundup: Week of 28 Oct

The latest ad films and campaigns in India from brands such as Jindal Steel, V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.

Moves and wins roundup: Week of 28 Oct

Our weekly news roundup includes the latest appointments and account-wins from ABC Studios, KlugKlug, Actimedia PR, C21Media, Rediffusion, and more.

Campaign roundup: Week of 14 Oct

The latest ad films and campaigns from Phoenix Mall, Aprilia India, Signify, Ixigo, Archies, Inorbit Malls, Oswaal Books, Pepperfry, Parle-G, J Hampstead, Hyundai Motor India, Third Wave Coffee, BluSmart, Miraggio, Amazon Pay, LoveChild , Plum, Britannia, McCain, PUMA India, Ochre Spirits, Skin Beyond Borders, Godrej Magic, CARS24, Gowardhan Sweets, Royal Challenge, Lifestyle Stores, Meesho, atlys, Lubi Industries, Panasonic, YÊU, BlueStone, Himalaya Wellness, Meta, Go Digit Life Insurance Limited, The House of Abhinandan Lodha, Ghodawat Consumer Limited, Mahindra Logistics Limited, YÊU, Lloyd, Marico, MasterChow, DS Group, JSW MG Motor India, Godrej Interio, and more in our weekly news roundup.

Campaign roundup: Week of 7 Oct

The latest ad films and campaigns from Ecom Express, Birla Opus Paints, McDonald's India, YesMadam, Baker’s Dozen, Platinum Evara, SOTC Travel, ILEM Japan partners with Jim Sarbh, Dabur Chyawanprash, Ashwin Sheth Group, Orient Electric, Royaloak Furniture, Fashor, Gits Food, Togglehead, Kalyan Jewellers, Surya Roshni, Cadbury Celebrations, MrMed, YouWeCan Foundation, Eveready Industries, Flipkart Minutes, Vummidi Bangaru Jewellers (VBJ), Crompton Greaves Consumer Electricals, SOTC, Manyavar, Nikon India, Badshah Masala, Sunfeast Marie Light, Haldiram’s, Voltas Bako, American Eagle, UNIQLO, DS Group, Vivo India, Bajaj Lighting, Crocs India, The Body Shop, IGP.com, TCL, Kalyan Jewellers, Platinum Guild International, Taneira, Homefoil, Swiggy, Maruti Suzuki, Puma, ENO, Calvin Klein, JSW Paints, Radico Khaitan, Bimbo Bakeries India, Godrej Capital, Piramal Finance, United Nations Foundation, Hyundai, Digi Yatra, Doctors' Choice, Blue Heaven, Sunsilk, UGRO Capital, Starbucks, BonKaso, and more in our weekly news roundup.

Moves and wins roundup: Week of 30 Sept

The latest appointments and account wins from FCB Interface, YRF Talent, IAA India Chapter, JioCinema, Veritas Partners, Hansgrohe India, Cog Culture, Ralph, Flags Communications, D&AD, Dentsu X, SRV Media, Veritas Reputation PR, Jigsaw Brand Consultants, Sofitel Mumbai BKC, Buzzlab, Sony Pictures Entertainment, Nivea India, The Advertising Club, Efficacy Worldwide, Concept PR, Alpha Beta Marketing Solutions LLP, and more in our weekly news roundup.

Campaign roundup: Week of 30 Sept

The latest ad films and campaigns from McDonald’s India, Caratlane, Movado, Nescafé, Pizza Hut, Simply Fresh, Salesforce, TV9 Bangla, Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup.

Campaign roundup: Week of 23 Sept

The latest ad films and campaigns from Libas, Sugar Pop, Axis Mutual Fund, Flipkart, Nat Habit, Century Ply, HDFC Life, PD Hinduja, Just Herbs, Skybags, Parachute, Estée Lauder, Dell, OnePlus, ESAF Small Finance, Dhara, MrMed, Senco, Johnson’s Baby, Ikea, Spaces by Welspun, Mortein, Yes Madam, Hero Cycles, Yippee Noodles, Jio Cinema, BigCash, and more in our weekly news roundup.

Moves and wins roundup: Week of 23 Sept

The latest appointments and account wins from Fortune Hotels, Lead Experts, Ducati India, Gallant Play, Jigsaw Brand Consultants, The One Club for Creativity, Junglee Music, Windows Production, Unicommerce, Tute Consult, Prius Communications, Mavcomm Consulting, 6 Ballygunge Place, Eastman, Groyyo, iProspect, Zoo Media, Tamara Leisure, Rati Chaudhary, Itch, WebX IMS, MAIA Estates, Sinch, MoEngage, Spinta Digital, Wondrlab, Crosshairs Communication, FCB Ulka, PRtainment, Dentsu X, Mirah Hospitality, Women of Music India (WoMI), and more in our weekly news roundup.

Moves and wins roundup: Week of 16 Sept

The latest appointments and account wins from Occtagon Media Networks, Nataraj Gelix Pens, Hindustan Pencils, Tandon Eye Hospital, Orion Digital, One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.

Moves and wins roundup: Week of 9 September

World Cricket Council, People Matters, McCann Mumbai, Media Research Users Council India, Zee Media, SW Network, L&K Saatchi & Saatchi, Story Digital, Bombay Design Centre, DigiStreet Media, Amagi, Collective Artists Network, Havas Worldwide India, Asymmetrique, Magnifi, Cactus Communications, CoinDCX and more in our weekly round-up of people moves and account wins.

Moves and wins roundup: Week of 2 Sept

The latest appointments and account wins from Approach Entertainment, Integrated Ad Science, Lateral Thinkers Communications, OML Entertainment, The Manifest Media, Pitchfork Partners, Brand Street Integrated, Amgen, Team Pumpkin, PRandit, Swastik, CoinDCX, ASCI Board, Garage Worldwide, 37Bold Partners, 80 dB Communications, Korra, FCB India, Buffalo Soldiers, Arré Studio, One Source, Tyroo, Zee, Philips, and more in our weekly news roundup.

Moves and wins roundup: Week of 19 Aug

The latest appointments and account wins from HT Media Group, Godrej Consumer Products Limited, Vita Student, Coca-Cola, Primex Media Services, Magic Network, Swiss Beauty, Ajax Engineering, Lowe Lintas, SW Network, Art-E, Thought Process Communications, Tute Consult, Grapes Worldwide, Interactive Avenues, Wardwizard Foods, Prose Integrated, Howl Digital, HGS Interactive, Veritas Reputation PR, Ampersand Advisory, Wagh Bakri and more in our weekly news roundup.

Moves and wins roundup: Week of 12 Aug

The latest appointments and account wins from PR Professionals, Zee, Hari Om, Leo Burnett India, Sony Pictures Network India, Vector Brand Solutions, Max Level, PNB MetLife, Duolingo English Test, Banijay Asia, Vahdam, Social Panga, Glocal Slam Dunk Communications, Alphatec, Aria Communication, Tonic Worldwide, Microsoft, EssenceMediacom, Pepper Media, and more in our weekly news roundup.

Moves and wins roundup: Week of 5 Aug

The latest appointments and account wins from Oktobuzz, Kotak Mahindra Bank, Enormous, Brand Street Integrated, Flags Communications, Filter Coffee Co, BEI Confluence, Safex Chemicals, Amazon India, JSW, NIIT, Asymmetrique, Sony Pictures Networks India, Possible, and more in our weekly news roundup.

Moves and wins roundup: Week of 29 July

The latest appointments and account wins from HRX, Sony Pictures Networks India, BlueOrbit, Origami Creative, Wavemaker, Segumento, TuneIn, Vector Brand Solutions, Juggernaut Productions, Jajabor Brand Consultancy, SW Network, NeoNiche, Experience Commerce, Admatazz, Strategic Growth Advisors, 82.5 Communications, Collective Artists Network, Dentsu, Nestassured Realty, Sociapa, Sapience Communications, Connekting Dots, and more in our weekly news roundup.

Moves and wins roundup: Week of 22 July

The latest appointments and account wins from HSBC, Social Panga, Metro Brands, Mandrake Mydia, Google, Gozoop Group, Flags Communications, Sony Pictures Network India, FCB, Hari Om, Three Fourth Solutions, Madison Media, BPTP, EssenceMediacom, LS Digital, Nxtdigital, Smart Soc Solutions and more in our weekly news roundup.

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from Lead Experts, Bombay Design Centre, Collective Artists Network, Rediffusion, The Salt Inc, FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

Moves and wins roundup: Week of 8 July

The latest appointments and account wins from Ogilvy, Tata Starbucks, The Marcom Avenue, Kaizzen, SW Network, SGA PR, One Source, The Womb, Korra, Media Corridors, Communication Casa, Rediffusion, Havas Media Network India, Pepper Content, The News Broadcasters and Digital Association, 21N78E Creative Labs, Toaster, Approach Entertainment Group, iPlix Media, Dentsu Creative Isobar, Media.Monks India, Buffalo Soldiers, Pitchfork Partners and more in our weekly news roundup.

Moves and wins roundup: Week of 22 April

Read all the latest news from the marcomms world including updates from Tata, Omnicom Group, Bacardi, Kulfi Collective, Savills, Dentsu Creative PR, Network Advertising, Publicis, inDrive, Onetab and more, in our weekly round-up of people moves and account wins.

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

Moves and wins roundup: Week of 15 April

Read all the latest news from the marcomms world including updates from MediaMonks, Ziki, Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.

Brand ambassador round-up: Week of 8 April

Ananya Panday, Aditya Roy Kapur, Saif Ali Khan, Kareena Kapoor Khan, Kiara Advani, Vidya Balan, Yash, Lakshyaraj Singh Mewar of Udaipur, and more, in this week's brand ambassador round-up.

Moves and wins roundup: Week of 1 April

Read all the latest news from the marcomms world including updates from FCB/SIX, Quotient Ventures, FCB Interface, Mullen Lintas, Nissan, LS Digital, and more, in our weekly round-up of people moves and account wins.

Moves and wins roundup: Week of 1 July

The latest appointments and account wins from Performance Ace, Rediffusion, SoCheers, Madison Media, One Source, Django Digital, Togglehead, FCB India, ETML, Bloomingdale PR, Quotient Ventures, HTech, Brave New World, Zoo Media, Sekel Tech, Bold & Beyond, Signpost India, House of Beauty, and more in our weekly news roundup.

Moves and wins roundup: Week of 24 June

The latest appointments and account wins from MRSI, Ampverse DMI, Times Network, Assocham, AdLift, BlackCab Agency, One Source, Kaapi Machines, Dentsu Webchutney, IAM Group, DEPT, Max Level, Sony Pictures Networks India, Salt Worldwide, IdeateLab, The Hollywood Reporter India, Integrated Centre for Consultancy and more in our weekly news roundup.

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from Burson, GroupM, LS Digital, FNP, D&AD, Cheil X, HDFC AMC and more in our weekly news roundup.

Moves and wins roundup: Week of 25 March

Read all the latest news from the marcomms world including updates from Publicis India, Mirum India, Impulse Digital, Digitas India, Noise, Mindshare and more, in our weekly round-up of people moves and account wins

Moves and wins roundup: Week of 18 March

Read all the latest news from the marcomms world including updates from 22feet Tribal Worldwide, McCann Worldgroup, Apple, Cheil India, Havas Media and more, in our weekly round-up of people moves and account wins

IPL 2024 sponsorships round-up

Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.

Brand ambassador round-up: 18 March

Shah Rukh Khan, Ranbir Kapoor, Aditya Roy Kapur, Janhvi Kapoor, Rinku Singh, Yashasvi Jaiswal, Tamannaah Bhatia and more, in this week's brand ambassador round-up

Brand ambassador round-up: 11 March

Shah Rukh Khan, Ruturaj Gaikwad, Shahid Kapoor, Rohan Bopanna, Vedang Raina, Rasha Thadani and more, in our weekly brand ambassador round-up

Moves and wins roundup: Week of 11 March

Read all the latest news from the marcomms world including updates from Havas Media, Cheil, Yellow.ai, Bira 91, DBS Bank, Dentsu Creative, Ideosphere, Cheil India, BBH India, IAMAI, Pepperfry and Zee Media Corporation here

Brand ambassador round-up: Week of 4 March

Read about who has signed Khushi Kapoor and Nayanthara as brand ambassador

Moves and wins roundup: Week of 4 March

Read all the latest news from the marcomms world including updates from Social Panga, Curativity, Sociowash, PR Professionals, Mudramax, Bacardi, HiveMinds, Stellantis, Samsung, Parle Agro, Nodwin Gaming, Zlade, Angel One and more here

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, Sony Pictures Networks India, and more, in our weekly round-up of account wins and people moves.

Moves and wins roundup: Week of 13 May

Read all the latest news from the marcomms world including updates from Reckitt, DDB Mudra Group, Oralium, Eggfirst, Waree Energies, Carat India, Dentsu India, Aurika Hotels, Burda Luxury, PAFI, Wondrlad Network and more, in our weekly round-up of people moves and account wins.

Moves and wins roundup: Week of 6 May

Read all the latest news from the marcomms world including updates from DO Partners, Ipsos Strategy3, Arré Studio, The Tribune Group, BBH, Pitchfork Partners, Wavemaker, Dentsu, Experience Commerce, Buffalo Soldiers, The Media Manifest, The Womb, Carat India, BLS International, Paytm Money, and more, in our weekly round-up of people moves and account wins.

Moves and wins roundup: Week of 29 April

Read all the latest news from the marcomms world including updates from AndAnd Brand Partners, 1Crowd, Hindustan Unilever, WPP, FCB Ulka, Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.

Brand ambassador round-up: Week of 1 April

MS Dhoni, Varun Dhawan, Neeraj Chopra, and more, in this week's brand ambassador round-up.

Moves and wins roundup: Week of 26 February

Read about the latest news in the marcomm world including updates from Warner Music, SGSE, Collective Artists Network, Dharma Cornerstone Agency, Pitchfork Partners and Sinch

Brand ambassador round-up: Week of 19 February

Read about who has signed the likes of Deepika Padukone, Sara Ali Khan, Ranveer Singh, Mouni Roy and Jim Sarbh

Moves and wins roundup: Week of 19 February

Read about the latest news in the marcomm world including updates from Interbrand, Eurosport India, The Hype Studio, Sociowash, Swiggy Instamart, Social Beat, AdLift and NP Digital

Brand ambassador round-up: Week of 26 February

Read about who has signed Neeraj Chopra as brand ambassador

Brand ambassador round-up: Week of 5 February

Read about who has signed the likes of Guru Randhawa, Kareena Kapoor Khan and Neeraj Chopra

Moves and wins roundup: Week of 5 February

Read about the latest news in the marcomm world including updates from Philips India, Red Bangle, Nippon India, Bharat Bill Payment System, Dentsu Creative and Viacom18 Digital Ventures

Brand ambassador round-up: Week of 29 January

Read about who has signed the likes of Akshay Kumar, Ranveer Singh and Vijay Varma

Moves and wins roundup: Week of 29 January

Read about the latest news in the marcomm world including updates from L&K Saatchi & Saatchi, Stellantis India, Lintas Live, W.A.Y.S., Team Pumpkin, The Hype Studio and Madison World

Moves and wins roundup: Week of 22 January

Read about the latest news in the marcomm world including updates from Admatazz, PR Professionals, Digital Refresh Network, Bidmath, Mudra Max, coto, Ipsos India and Sociowash

Moves and wins roundup: Week of 1 January

Read about the latest news in the marcomm world including updates from Curativity, Google, Human, ZEEL, Laadli, Social Beat, Sociowash, Vibrant Media, VML and Zee

Eye-catching agency hires of 2024

From forward-thinking leaders to creative minds, here are some key appointments in the industry this year.

Brand ambassador round-up: Week of 12 February

Read about who has signed the likes of Kartik Aaryan, Ajay Devgn, Tamannaah Bhatia and Ravi Kishan

Brand ambassador round-up: Week of 15 January

Read about who has signed the likes of Tiger Shroff and Palak Tiwari

Moves and wins roundup: Week of 15 January

Read about the latest news in the marcomm world including updates from Experience Commerce, AnyMind Group, Saregama India, Singer, Omnicom Media Group India and Thinking Folks

Brand ambassador round-up: Week of 8 January

Read about who has signed the likes of Hrithik Roshan, Genelia Deshmukh, Karan Johar and Vikas Khanna

Moves and wins roundup: Week of 8 January

Read about the latest news in the marcomm world including updates from Liqvd Asia, Performics India, Terra, Pocket FM, Cleartrip, MyMuse, ^ a t o m network, Ace Turtle, Unilever, Way2News, Swiggy Instamart, Warner Music, Younion and Zee News

Brand ambassador round-up: Week of 1 January

Read about who has signed the likes of Deepika Padukone

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

Ad industry hiring heats up: 9% growth steady amid digital surge

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

Spotlight on the 2024 Amazon Ads Partner Awards

As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.

Agencies dominate 60% of digital marketing openings in India: Report

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

Amazon MX Player, Glance partner to expand brand reach in India

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

PVR Inox revamps management; restructures INR 600 crore media business

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by chief sales officer Shalu Sabharwal.

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.

Indian research and insights industry reaches $3.2 billion in FY2024: Report

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

Campaign's pick: Eye-catching AI campaigns of 2024

Here are some of the AI-driven ads that caught our attention.

MMA India Board shares 10 commandments for marketers to thrive in 2025

As India’s K-shaped recovery reshapes consumption, here are some insights to help brands innovate, adapt, and thrive in a fragmented India.

WPP scales up investments in India amid strategic growth plans

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 market.

WPP and Universal Music Group partner to connect brands with audiences through music

This partnership will enable WPP clients to connect with audiences worldwide through music-focused campaigns built around data-driven insights.

Dentsu India strengthens leadership for performance marketing push

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

OrangeGlobal Stories to invest $36 million in marketing

Unveils audio storytelling platform at an event in Nagpur.

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.

36% of urban SVOD viewers in India are regular CTV users: Report

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD platforms.

Skyscanner unveils privacy-centric ads platform for travel brands

Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.

Identical Brains Studios eyes INR 20 crore IPO via NSE Emerge

The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing.

ASCI flags 98% ads as misleading in 2024 review

A major chunk of these ads are from real estate and online betting sectors.

India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report

Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.

Mahindra Thar Roxx, Bajaj Freedom 125 bag top honours at Autocar Awards 2025

15 cars and 13 bikes were nominated for the Autocar 'Car of the Year' and 'Bike of the Year Awards'.

f1studioz launches PrimePath, SwiftResponse in India

These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.

LinkedIn puts B2B marketing in motion with video power

83% of B2B buyers in India perceive short-form videos from industry experts as a highly trusted content form.

Lumina Datamatics acquires controlling stake in TNQTech

Following last year’s acquisition, Mumbai-based Lumina Datamatics aims to expand further in the publishing and retail sectors with this strategic move.

Interpublic Group reinforces commerce strategy with Intelligence Node acquisition amid mixed Q3 results

The move was unveiled just a day after IPG sold its design and technology company, Huge, to AEA Investors.

In a war for user attention, brands need to balance traditional and digital in media strategies: Kantar

In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge influencer content with traditional advertising for impact.

Ashish Bhushan joins Haymarket Media Group as country head in India

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.

Kate Rouch joins OpenAI as first CMO

This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.

Fuse forays into India to create a sports marketing powerplay

The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches in Spain and Brazil.

Indian gaming app marketers expanding their global footprint: Study

While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue opportunities by going against the tide.

Qoruz unveils influencer marketing performance measurement index

Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.

Amagi acquires Argoid AI to transform streaming with smarter solutions

Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

Agency of the Year 2024 winners: South Asia

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

Dentsu India elevates Imtiyaz Vilatra amid growth of DOOH market

He will report to Anita Kotwani, CEO, Media—South Asia, dentsu.

89% of CMOs predict growth in their marketing budgets: Dentsu report

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

In this new role, he will report into Ed Williams, the agency’s president for international.

Upcountry consumers fuel 63% of India's short format video engagement: Redseer

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.

82.5 Communications wins creative mandate for JSW MG Motor India’s latest campaign

EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.

VdoCipher introduces live streaming services to support India’s digital content boom

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.

24 hours with ... Sandiip Kapur

Sandiip Kapur, founder and managing director of Promodome Communications tells us through what a day in his life typically looks like.

India dazzles at Campaign Asia-Pacific’s Women to Watch 2024

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

Streaming TV: Advertisers' new go-to for engaged viewers

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

Haleon and WPP collaborate to launch HealthNxt initiative in India

It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.

Reliance-Disney merger creates a $8.5 billion media giant

The new entity is structured around three key divisions—entertainment, digital streaming, and sports.

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

Gen Alpha drives household decisions as online video viewing soars by 60%: Report

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.

WPP brings T&Pm fully within its global network

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Indian consumers voice rising fear about tech ruining lives: Study

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

Shailesh Prakash checks out of Google News

The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.

Rural India goes hybrid: 47% embrace digital meets traditional media

Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.

WPP strengthens Indian roots with new Chennai campus

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.

Warner Music India tunes in to live events with SkillBox stake

This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.

Rural consumption continues to outpace urban markets in India’s FMCG sector

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

FCB/SIX India announces key senior leadership appointments amid expansion

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

LS Digital launches CRAFT to boost brand engagement in a digital-first world

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

Marketers bet big on brand-building, not just quick wins

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

Amazon India launches Creator Central to streamline influencer content creation

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

Nagesh Joshi appointed as associate editor of Campaign India

He will manage the media platform’s daily news and online content operations.

Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.

Indian consumer sentiment surges amid festive optimism and economic rebound

It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.

24 hours with ... Arvind Saxena

The chief marketing officer of NEC Corporation India and head of the Marketing Centre of Excellence for global smart cities at NEC Corporation takes us through his average day.

FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report

Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.

Nvidia makes a strong AI push in India

At the Nvidia AI Summit in Mumbai, the company’s founder and CEO, Jensen Huang revealed that it is partnering with Reliance Industries to build artificial intelligence infrastructure in the country.

Rise of the neo-creator class in India as influencers, consumers converge

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.

50% Indians sceptical about authenticity of online content: Report

In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Serene Productions will invest INR 1,000 crores into the production house, Dharma Productions and Dharmatic Entertainment.

Havas Play India launches Baithak platform for artist dialogue

It aims to facilitate profound artist conversations; inaugural edition to feature Piyush Mishra.

In-store shopping preferred across India: Ipsos study

76% of tier-3 city shoppers prefer in-store shopping, reveals Ipsos IndiaBus Survey 2024.

People won't care if 74% brands disappear: Havas report

While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.

Comedy creators pack a punch in GroupM's 'Top 100 digital stars of 2024'

Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.

BFSI print ad volumes shoot up 37% in H1-2024: TAM report

Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.

Marketing professionals in India launch CMO Fellowship for mid-senior talent

Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.

Kapil Batra joins Lowe Lintas as president

He will report to Prateek Bhardwaj, the agency's chief creative officer.

Brands tackle therapy stigma, pushing mental health conversations forward

On World Mental Health Day, Campaign rounds up ads from brands, including Godrej L'Affaire, Ochre Spirits, Lighthouse Learning, MediBuddy, and Stashfin, which tell people that help is at hand.

World’s top brands lost a whopping $3.5 trillion in value creation

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

Adobe unveils new features to Express platform to support enterprise content creation

A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.

WPP, GroupM to join the Roblox Partner Program

The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.

Urban India splurges big: Festive spending hits four-year high

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.

Gen Z demands authenticity: No more blind content consumption

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.

24 hours with… Sowmya Iyer

Catch up with Sowmya Iyer, founder and CEO of DViO, as she takes us through what a day in her life looks like.

Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report

A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.

Reliance Industries gets go-ahead for INR 70,350-crore merger with Disney

Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% stake and Disney retaining a 36.84% stake.

Infloso unveils Molly, an AI marketer set to revolutionise global marketing campaigns

Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.

Grammarly tops digital and TV ads in H1: TAM report

Digital ads grow by 8% during H1-2024, as per the report.

Ipsos’ new Consumer Voice offers direct video access to consumers

Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.

India's influencer industry to touch Rs 10,750 crore by 2027

With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR 2024 report.

Talented invests in fractional marketing agency, Early

This investment reflects the Bengaluru-based creative agency’s broader strategy of supporting businesses that operate in advertising-adjacent spaces.

India ranks No 2 in consumer confidence for September ’24: Study

11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.

24 hours with… Yash Chandiramani

The founder and chief strategist of Admatazz takes Campaign through an average day in his life.

Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report

Four Indian brands entered the global top 100 ranking.

65% of consumers want brands to collaborate with vernacular influencers: Survey

Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.

ASCI joins ICAS in global push for responsible advertising

The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.

Kaizzen goes global in a bid to redefine real-time communications worldwide

The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.

Wondrlab acquires OPA, its sixth acquisition to date

This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.

24 hours with… Jugul Thachery

The founder and CEO of HOGR takes Campaign India through an average day in his life.

FCB Group India launches Creative Council to foster innovation and future-proof ideas

It draws in Mayuresh Dubhashi, Hemant Shringy, Rakesh Menon, Neville Shah, Kartikeya Tiwari, Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot from the agency’s different divisions.

Miami Ad School launches Anant Rangaswami Scholarship to honour industry veteran

The two-year programme worth INR 50 lakh aims to support aspiring creative talents, by offering a comprehensive course in copywriting and art direction.

Rohit Ohri retires from FCB

Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.

Jaipur leads India’s radio ad volumes in H1-2024: TAM AdEx report

Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.

Brands ride Onam wave with creative festive flair

As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.

Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform

The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.

71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it

A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.

How brands are celebrating the spirit of Ganesh Chaturthi

As the festive season kicks off in India, Campaign rounds up ad campaigns from brands including Blinkit, Swiggy, and Parle G, all celebrating Ganesh Chaturthi with unique creative executions.

Assembly opens new India office to lead market expansion efforts

Anish Daniel, formerly of Wavemaker India, will lead Assembly’s new India operations based in Bangalore, overseeing clients such as Lenovo, Fossil, and Estée Lauder.

India’s festive shopping revolution: Short videos drive over 47% of consumer choices

A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.

Ogilvy and Moonshot shine at ninth IndIAA Awards

EssenceMediacom and Wavemaker won three trophies each; while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two each.

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.

Zee and SPNI resolve merger disputes in amicable settlement

The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.

Sony Sports Network acquires broadcast rights for the Hero Asian Champions Trophy 2024

The event in China's Hulunbuir City, from September 8-17, 2024, will be broadcast live on Sony Sports Network and Sony Liv across South Asia.

24 hours with… Krupa Sheth Kapadia

The creative director of Stratedgy takes us through what a day in her life looks like.

Consumer shift is moving from planned to impulse shopping

One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

AIGDF makes a case of age-rating framework in gaming content

Despite having an estimated 425 million gamers, India lacks an age-rating framework, unlike other countries, which puts young gamers at risk.

Swiggy Instamart and Hamleys blend nostalgia and speed in latest campaign

The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.

Brands weave stories of sibling love for Raksha Bandhan campaigns

Campaign looks at how brands spotlight the bond between brothers and sisters with creative ads that capture the essence of modern relationships and timeless traditions.

Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities.

Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report

As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.

How brands are gearing up to celebrate India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Campaign India Digital Crest Awards 2024: Interactive Avenues, Ariel take top honours

White Rivers Media and BBDO India also each won a grand prix.

Trademark dispute: Bisk Farm secures injunction against Parle Biscuits

The Calcutta High Court has restrained Parle Biscuits from selling or marketing products under the ‘Top Gold Star’ brand till August 27.

Cision launches CisionOne media monitoring platform in APAC

This marks the company’s first full-service media monitoring venture in this market, after CisionOne’s launch in the UK and the US last year.

Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance

The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.

Prescription for success: How marketing is revolutionising India's healthcare industry

Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.

GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report

Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.

Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research

‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.

Burson Group India announces new organisational structure

The agency also appointed Dolly Tayal as managing director of Burson Genesis.

SBI and HDFC Bank are India’s top newsmakers: Wizikey report

In a world where headlines shape perceptions, these banking titans amassed the highest volume of news published online.

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

The ‘Ormax OTT Audience Report 2024’ estimates 13.8% growth in this consumer universe over 2023, which will entirely be driven by the AVOD audience.

Dentsu launches its business transformation practice, Dentsu BX, in India

Narayan Devanathan will lead this division, while continuing his existing role as the agency’s president and chief strategy officer for South Asia.

53% of consumers distrust influencer content: iCubesWire report

The report added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.

Losing a day to slow customer service, two-thirds of Indians consider switching brands

Research from ServiceNow shows that Indians lost over 15 billion hours on hold to customer service in 2023, resulting in $55 billion in economic loss output.

Boosting employee experience elevates customer satisfaction and revenue: VML India report

The report reveals that superior employee experience boosts revenue by 27% and enhances customer satisfaction.

Penguin and Uber promote reading over doomscrolling for Delhi commuters

The month-long #UberReads campaign was launched for the ride-hailing app’s newly-launched shuttle bus service in Delhi NCR.

24 hours with... Raju Vanapala

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

Kantar 2024 report: Parle and Britannia top FMCG brand choices in India

Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.

B2B campaigns with clear customer promises triple market share gains

New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.

Huella Services introduces NEXad, a CTV product with interactive features

This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.

FCB Kinnect appoints Sumera Dewan as executive vice president—North

Collaborating with the Delhi team, she will work closely with the agency's newly appointed chief operating officer, Neville Shah.

Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV

The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space.

Quality, flexibility, and convenience core to winning Indian news subscribers: Google and Kantar study

Emerging models, such as micropayments and ad-lite experiences, offer promising alternatives.

IPG Mediabrands expands Indian presence with new capability centre in Pune

The launch of the global capability centre (GCC) is part of a wider strategic expansion to enhance media activation and drive growth across its worldwide network.

OpraahFx launches Creator Accelerator Program to give India’s creator economy a leg-up

Over 100 micro creators from diverse categories such as fashion, beauty, gaming, tech, fitness, travel, and food have joined the program.

Hakuhodo unveils martech data labs in India

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

Former S4 Capital country head Poran Malani appointed group CEO of Creativeland Asia

With over three decades of global media and advertising experience, Malani has been brought on to lead the agency's expansion efforts.

Advertising doyen Bobby Sista passes away

Sista, whose career spanned decades in advertising and philanthropy, passed away on Saturday 27 July at Breach Candy Hospital following a prolonged illness.

Women Leading Change Awards 2024: Winners

15 winners and 11 commendations were awarded, reflecting the dynamic contributions of women professionals and businesses in various sectors.

98% of top Indian apps use deceptive patterns: ASCI report

The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.

24 hours with... Harikrishnan Pillai

Catch up with Harikrishnan Pillai, CEO and co-founder of digital marketing agency TheSmallBigIdea, as he takes us through what a day in his life looks like.

Campaign India Digital Crest Awards 2024: Shortlists announced

Five-member jury for the awards also revealed.

Lulu Raghavan to helm Landor’s APAC operations

Based in Mumbai, she will report to Christian Schroeder, global president of Landor.

Swiggy unveils digital marketing tools for restaurant partners

The new features on the platform help restauranteurs to boost their online presence via social media and WhatsApp.

India tops global consumer sentiment index: LSEG-Ipsos report

India and Indonesia are the only nations across 29 surveyed countries with a national index score of 60 or higher.

Praseed Prasad returns to GroupM India as chief growth officer

In this newly created role, Prasad will manage GroupM's strategy, operations, growth, and marketing,

White Rivers Media partners with Keshav Suri Foundation to drive mindfulness about the LGBTQIA+ community

The agency conducted sensitisation and awareness drives, enabled digital activations, and hosted a panel discussion in June.

Cheil X's new visual identity dips into its Korean heritage

The symbol also signifies the agency's readiness for its next growth phase, highlighted by the opening of a new office in Mumbai.

Dentsu India launches ‘Fresher accelerator program’ to bridge talent gap

Upon completing the six-month programme successfully, participants will be integrated into the agency’s core practices.

Ipsos launches Creative|Spark AI ad testing solution that generates actionable insights rapidly

The prediction model is built on Ipsos’ signature creative assessment solution and incorporates five years of validated creative database, based on 18,000 human response cases.

Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics

According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.

86% of Indians prioritise DEI while making brand choices: Kantar report

Kantar’s Brand Inclusion Index, which debuted in India, reveals that progressive advertising is proven to drive sales.

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

Gozoop Group elevates Amyn Ghadiali to India country head

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

Criteo collaborates with Microsoft Advertising to drive retail media growth

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.

24 hours with... Vinay Singh

Catch up with Vinay Singh, co-founder of digital marketing agency Digixpressions, as he takes us through what a day in his life looks like.

Indian consumers show greater appetite for personalised ads on streaming media services

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US

Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.

Cannes Lions 2024: India earns 57 shortlists

UPDATED: Leo Burnett and McCann combine for 5 additional shortlist on day three as Sustainable Development Goals, the final category, is shortlisted.

65% of Indians will buy brands that stand for something they can identify with

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

FCB Group India launches 'FCB Now', a tech-first initiative

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

From rote to experiential: Classmate integrates AR technology into old ‘brown cover notebooks’

The campaign has used a 30ft long tunnel aquarium on the Mumbai seafront to highlight a more exciting AR experience in conventional brown covers.

Beyond rainbow logos: Navigating Pride month in the age of FOMO

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

Why my Cannes debut was a mind-sharpening experience

Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.

How high-quality digital ad inventory buys can slash carbon emissions

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.

Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Snapchat launches new safety features to protect youth on the platform

This new suite of tools includes improved blocking capabilities, simplified location-sharing, enhanced friending protections and expanded in-chat warnings.

IAB Tech Lab finalises data deletion request framework to streamline digital ad supply chain privacy compliance

This can address consumer data privacy issues within the digital advertising ecosystem.

Boult and Ford Mustang gear up to put design supremacy on the fast track

To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.

Cheil India’s report explores if AI is becoming a better friend to the youth than humans

Brands must gauge youth engagement levels, shifting focus from basic interactions with less involved users to deeper, relational experiences with highly engaged ones.

Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.

Trust, preference and motivation—what motivated Indian millennials and Gen Zs to vote?

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.

Chennai emerges as India's leading city of ‘serial binge-watchers’: Godrej Interio’s HomeScapes study

Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.

Kondurkar Studio responds to ideation controversy over 'The Steel of India'

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

Bigg Boss OTT attracts 6 brand sponsors for third season

The popular digital reality show will premiere on Jio Cinema starting June 21st.

Aditya Birla Capital teams up with IOA for Paris Olympics 2024

Aditya Birla Capital will launch a cohesive marketing campaign featuring leading athletes who will be representing India in the Paris Olympics 2024

Cannes Lions 2024: India's winners

India finishes the festival with 18 metals, its lowest total in five years, with no Grand Prix and just two Gold.

Virat Kohli regains top spot in Kroll’s celebrity brand valuation report at nearly $228 million

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.

Callebaut's global campaign celebrates Indian chef Vinesh Johny

As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.

McCann Worldgroup bags India’s first gold this year at Cannes 2024

The win came in the ‘Health and Wellness’ category for its ‘Fit My Feet’ campaign for Buckaroo Footware.

Jindal Stainless' campaign takes on societal issues of child labour and women inequality

The series is part of the company’s larger ‘Jindal Saathi 5.0’ project.

India to be among fastest-growing ad markets in 2024: Magna forecast

India's +11.8% growth rate in media owners' advertising revenues in 2024 is expected to outpaced an upwardly revised global average of +10%, following a better-than-expected first half of the year.

Quotient Ventures announces leadership reshuffle as top executives step down

T. Gangadhar, Shriram Iyer, and Rajiv Chatterjee to depart by end of June; Joseph George assures continuity and commitment to excellence at Tilt and Vector Brand Solutions.

Wildcraft targets explorers with its ‘Adventure ready’ campaign

It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.

70% Indian business leaders are allocating more budget on visual tools compared to last year

A new report from Canva reveals why Indian business leaders are going all in on AI to scale outputs and drive growth.

Strategist and innovation chief create Cannes Lions fantasy jury experience

'The Loudest Roar' is a jury room simulation to help young talents develop their judging, teamwork and creative thinking skills.

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

Burson makes a bright entry globally, reveals new products, services and academy

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

IAS partners with Pinterest, Reddit to provide AI-driven brand safety measurement

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.

Leo Burnett Mumbai wins two WARC 2024 Grands Prix

India led the metal count with two Grands Prix, while Australia, Brazil, Spain and Sweden won one, each.

Brand identity versus visibility: Crafting a unified strategy for marketplace and D2C presence⁠

By exploiting the broad reach of marketplaces, brands can draw in new customers, while also utilising their D2C platform to gather crucial insights, and enhance overall profitability.

India’s ad revenue to touch $18.5 billion in 2024: GroupM report

The country's ad business is expected to witness 9.5% growth in 2024, while it is likely to come down to 8.7% in 2025.

Social Panga and upGrad launch on-field digital marketing immersion program

The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.

Piyush Pandey to receive 2024 LIA Legend Award

He is the second person to get this award; former global CCO of Leo Burnett Worldwide Mark Tutssel bagged the debut trophy last year.

Cannes Lions honours Mattel chairman and CEO Ynon Kreiz with ‘Entertainment person of the year’ award

Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.

Confused about unlocking ROI in hyperlocal marketing? Here's help

Discover the roadmap to uncovering the genuine value of hyperlocal campaigns for brands by leaning on precise, actionable metrics.

Women Leading Change 2024: Entries open

Entries to close on June 28th.

WARC pegs global retail media advertising investment at $153.3 billion in 2024

However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.

Abby Awards: Leo Burnett wins big again on final day

3 Grand Prix, 35 gold, 52 silver and 123 bronze metals were awarded on the last day of the Abby Awards.

YouGov and Havas expand data partnership to enhance global consumer insights

The enhanced collaboration will extend to 26 markets, incorporating advanced data analytics to empower Havas' client strategies across multiple networks.

Dorset’s first campaign in 25 years struggles to connect emotion with construction

The door hardware and digital locking solutions’ brand team had a series of engagements with the homeowners and translated the insights derived from those into the campaign.

Swati Bhattacharya, Santosh Padhi, Josy Paul and Sachin Talwalkar to judge London International Awards 2024

They are part of the 23-jury panel that will adjudge the winners in the 39th edition of the London International Awards.

Cannes Lions 2024: India scores 3 Glass shortlists

No work from India, however, was included in the Titanium and Innovation special category shortlists.

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets, potential buyers have a chance win a trip to various destinations.

Government asks advertisers to submit self-declaration certificate from June 18

The certificate is mandatory for all new advertisements scheduled for issuance, telecast, airing, or publication on or after June 18, 2024, while ongoing ads are exempted.

24 hours with… Gaurav Khatri

The co-founder of Noise takes Campaign India through an average day for him.

Amazon launches 'Creator University' in India

The education programme, along with a series of 'Creator Connect' events, aims to connect influencers with their peers and industry experts, while picking up tools and strategies to succeed on Amazon.

Lifree ropes in actor Rupali Ganguly as brand ambassador

Its digital campaign with the Anupamaa actor is aimed at empowering the elderly to navigate adult incontinence confidently.

Shuttler PV Sindhu invests in and becomes brand ambassador for Greenday’s ‘Better Nutrition’

With Sindhu on board, the company will try to make nutrition-dense staples more affordable and accessible to everyone, while improving the livelihoods of farmers.

Paragon's campaign salutes the indomitable spirit of Indians

‘Zid, Chalte Rehne Ki' aims to strike an emotional chord amongst viewers by shining the spotlight on everyday heroes.

ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign

Conceived by Steve Priya, the ad features actor Jim Sarbh.

Doctor Against Addiction launches campaign to encourage early intervention

The campaign aims to address the issue holistically by wiping out stigmas associated with addiction.

Robinhood and Dot Media collaborate to combat hunger

The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.

The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.

Sirona tackles menstrual taboos with #TheBloodyConversation campaign

The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.

Goafest 2024 set to host creativity experts while training its lens on ‘The Age of Adaptability'

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

Clear Premium Water’s commercials champion conscious living, responsible waste management

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

Leo Burnett bags top metals at day two of Abby Awards

A total of two Grand Prix, 18 gold, 56 silver, and 70 bronze metals were awarded at the event.

Ujjivan Small Finance Bank stubs out fiscal ignorance on ‘World no tobacco day’

The financial institution will distribute cigarette box lookalikes with creative designs in high-traffic smoking areas such as corporate offices, malls, and major thoroughfares to prompt consumers to make wiser investment choices in themselves.

Wavemaker India shines at Abby Awards 2024 with multiple gold wins

Record-breaking entries and standout campaigns marked a night of celebration for top advertisers, with EssenceMediacom and Wavemaker India leading the wins.

Advertising Council of India brings back leadership program for young professionals

Now in its second year, the free-of-charge program will run from July 18 to 21 and select 25 hopefuls to take to Pune.

Google Pay taps on trust in new campaign

Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.

65% of men call for better menstrual education campaigns: Everteen survey

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

Ministry of Consumer Affairs seeks integrated social media agency

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.

India tops Warc Asia-Pacific Awards 2024

McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.

Havas Media Network India announces new chief operating officers

Senior executives Uday Mohan and R. Venkatasubramanian have been appointed to key roles as COOs for Havas Media India and Havas Play, respectively.

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.

Bosch partners with Amnet and Samsung for weather-activated campaign

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

FCB Kinnect appoints Neville Shah as chief creative officer

Bringing 20 years of experience to the role, Shah was most recently senior executive creative director at Ogilvy India.

Vinita Bhatia appointed editor of Campaign India

Bhatia will lead the publication's daily coverage and manage its team of journalists in the market.

Virtue Worldwide appoints Sumbul Khan as business lead for India market

Bringing two decades of experience to the role, Khan was most recently senior VP for account management at MullenLowe Group.

Kiara Advani is the new ‘Caprese girl’

Actor Alia Bhatt was the former brand ambassador of the handbag line from the house of VIP Industries.

Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints Report

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

Shikhar Dhawan kick-starts #QUEaaRahaHai campaign to mark the launch of Que eyewear brand

The cricketer has also made a strategic investment in Que, being onboarded as its partner and brand ambassador in May 2024.

Tata Neu shines in IPL 2024 with humorous 'Rukna kyu' campaign

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

Goafest brings back 'Advertising Rocks' musical showcase for 2024

Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.

Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports

The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.

Over 50% of retention marketers are integral to marketing teams: WebEngage report

The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.

New jury chairs appointed for the Abby Awards 2024

Praful Akali and Ashish Khazanchi will lead the Health and Still Print categories respectively.

FCB India appoints Mayuresh Dubhashi as chief creative officer

Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.

BMC threatens license revocation for Ego Media following deadly hoarding collapse

The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

India's IAA chapter launches campaign to combat voter apathy

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

Leo Burnett India elevates Vikram Pandey and Sachin Kamble to chief creative officers for South Asia

Previously serving as national creative directors, both will continue to work under the leadership of Rajdeepak Das, the chief creative officer of Publicis Groupe South Asia and chairman of Leo Burnett South Asia.

Omnicom expands presence in India, opens new Centers of Excellence

The global agency network has opened three new campus locations in Bengaluru, Chennai and Gurugram, with a fourth due to be opened in Hyderabad in October.

Coca-Cola India backs women’s hockey in new CSR initiative

The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.

Havas India bolsters leadership across network

The promotions include changes at Havas Worldwide India, Conran Design Mumbai, and Havas CX India, which are part of the Havas Creative Network.

Campaign India Film Crest Awards 2024: Corcoise Films and Hungry Films bag top honours

Other Gold winners included Chrome Pictures, Native Films, Nirvana Films, and Qisse Films.

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

Campaign India Film Crest Awards 2024: Shortlists and jury announced

These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.

Nutrica Oil’s clever new campaign is greased with giggles

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.

Durex asks consumers to become 'explorers' in bold new campaign

"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.

Data-driven insights essential for navigating cookie-less digital marketing: KIT Global

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

24 hours with...Bhavik Bhandari

Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.

Leo Burnett appoints Anirban Roy as CSO

With over two decades of experience, Roy will be responsible for bolstering the agency's creative standing and driving key growth ambitions.

Abby Awards 2024 announces jury chairs

Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

Panasonic nurtures next generation of reporters in India with Kid Witness News

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.

LIC issues public caution notice against fraudulent advertising

The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.

Hindustan Unilever announces leadership changes, appoints new executive director

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

Safety concerns rise as MDH and Everest spices face international bans

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

Times of India launches 'My City, My Art' challenge for World Art Day

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

Goafest unveils 'age of adaptability' theme for 2024

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

Havas Worldwide India bolsters creative team

Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.

BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

Goafest 2024 and ABBY Awards to be held in Mumbai amid election season

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.

30% of women are actively following the IPL 2024: New report

The new report also found that most viewers of the IPL only recall three to five brands during a singular match.

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

Colgate takes on the not-so-sweet problem of forgetting to brush at night

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

24 hours with...Karthik Nagarajan

Catch up with Karthik Nagarajan, CEO, Hogarth India, as he takes us through what a day in his life looks like.

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.

Legacy media companies need to go where they haven’t gone before to survive: Accenture study

Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.

Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex

Television recovers to show 3% growth in 2023 over previous year.

Stereotypical ads missing out on India’s diverse consumer base: New report

The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.

Times Power of Print throws down the gauntlet to ad agencies

The work calls for entries for campaigns that will get more voters to the booths.

Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report

The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India

Industry tributes: Remembering the irreverent, non-conformist Fali Vakeel

As the ad industry continues to mourn his indelible loss, Vakeel's peers share tributes on his life—one dedicated to pushing the boundaries of creativity, sparking inspiration, and leaving an enduring mark on the fabric of advertising in India

24 hours with...Amit Khatri

Amit Khatri, co-founder of smart wearable and hearable brand Noise, takes us through a day in his life

Warc Media 100: WPP dominates top 10 agencies, networks and holding companies list in India

Cadbury is the top Indian brand for media, but slips to second globally

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

GroupM leads new business wins for third year in a row: COMvergence

Local media pitches in 2023 accounted for 91% of total media pitches in India.

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

The agency bagged nine awards across multiple categories including the 'Green Campaign of the Year’ for ‘#UnplasticIndia’.

Over 70% of brands are investing in influencer marketing in India, says new EY report

The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.

24 hours with...Debosmita Majumder

Catch up with Debosmita Majumder, chief marketing officer for WeWork India, as she takes us through a day in her life

24 hours with...Mehul Gupta

Catch up with Mehul Gupta, co-founder and CEO of SoCheers, as he takes us through a day in his life.

TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row

Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.

CCPA partners with ASCI to bolster advertising regulation in India

Cases concerning misleading advertisements escalated by ASCI will be ‘promptly addressed and handled in strict accordance with the Consumer Protection Act 2019 by the CCPA’ , as per the joint statement issued by the regulatory bodies

Marketers uncertain about ROI from martech tools: Report

The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations

Brands capture the vibe and vibrancy of Holi to engage with consumers

Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences

TAM Print Adex report: Maruti Suzuki dominates top 10 advertisers list for 2023

Kia Motors and Bajaj Auto also made their debut into the top ten list in 2023

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

Leo Burnett's ‘Keep Girls in School’ takes the Silver, as India finishes second globally

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

The agency also bagged the Grand Emvie for Mondelēz India Foods, while Mondelēz itself was bestowed the 'Best Media Client of the Year' accolade

Madison World celebrates 36th anniversary with a fresh look

The homegrown diversified communication group launched a new logo and fresh branding on its completion of 36 years

Condé Nast India onboards Sonia Kapoor as chief business officer

EXCLUSIVE: In her new role, Kapoor will spearhead the focus on advertising revenue targets, shape the company’s sales, define marketing strategy, and propel business growth

Montreux Switzerland Festival 2024: Entries close on 31 March

Winners will be announced in the third week of May

Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend

The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024

Emvies 2024 awards to be held on 22 March

The event will be held in Mumbai at the Jio World Convention Centre

Havas Media Network India forms strategic partnership with KlugKlug

The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally

Pick of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted

Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape

As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment

Spikes Asia 2024: Ogilvy Mumbai comes out on top, as India takes home 29 new metals

Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more

Tarun Jha exits Havas Creative India after 12 months as CEO

The former head of marketing for Skoda joined Havas Creative India in March 2023, now leaving 'to pursue new interests'

FCB/SIX India appoints Chinmay Chandratre as senior vice president for Media

With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media

Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer Singh to mark its 125th birthday

The company also unveiled new global branding in celebration of hitting 125 years in India

Talented elevates Binaifer Dulani to founding partner

A multi award-winning creative, Dulani has been with the agency since its inception in 2022

IWD campaigns that sparked the right conversations

As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo

24 hours with... Ankur Rander

Catch up with Ankur Rander, CEO, Bombay Design Centre, as he takes us through what a day in his life looks like

Dentsu appoints new president and chief strategy officer for South Asia

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.

Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign

WARC 100 rankings: India is the eighth most-awarded country, with Leo Burnett Mumbai managing to snag itself a spot in the creative agency top ten

Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'

As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters

Pick of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website. This week, Talented's Urban Company film distinguishes itself by transcending the clutter of International Women's Day campaigns, illuminating the challenges inherent in professions such as massage therapy, and emphasising the vital importance of dignity in labour for women

24 hours with... Saksham Jadon

Catch up with Saksham Jadon, founder and CEO, YounGun, as he takes us through what a day in his life looks like

Ad:Tech 2024 to be held on 13 and 14 March

The event aims to decode trends and industry breakthroughs, spanning AI, attribution, e-commerce, influencer marketing, privacy-centric identity, and evolving customer experiences

Srinivasan Swamy honored with IAA Golden Compass Award 2024

At the 45th IAA World Congress held in Penang, Malaysia, Swamy was the only Indian industry leader to receive a prestigious accolade

FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more

Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more

Yash Raj Films launches casting app to woo talent worldwide

As the demand for Bollywood explodes globally, Yash Raj Films has announced the launch of its new YRF Casting App to eliminate geographical barriers and become a gateway to stardom for aspirants worldwide

Zlade appoints Nikhil Narayanan as head of creative strategy and brand direction

With over 17 years of experience, Narayanan will be tasked with enhancing, broadening, and strengthening the personal care brand's footprint in both Indian and international markets

Celebrity-endorsed ads continue to grow in India: TAM AdEx report

The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands

Srikanth Subramanian joins Angel One Wealth

Moves from Kotak Cherry

FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses INR 2.3 trillion

The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%

McDonald's cheese products verified as '100% real' following scrutiny in India

Following calls for a nationwide prohibition on McDonald's for allegedly utilising cheese alternatives, the Food Safety and Standards Authority of India has now exonerated the fast food chain, confirming the cheese used by the company is '100% real'

Picks of the Week: Work that wowed us

Air India, Gatorade and more, in Campaign India's round-up of favourite work that wowed us for the week ending 1 March

Rayomand J Patell joins Laqshya Group

Will partner Manas Mohan to lead the group's creative offering

RK Swamy's IPO to open on 4 March

Price band is fixed at INR 270 to INR 288 per equity share of face value of INR 5 each

FanCode signs multi-year broadcasting deal with Formula 1

Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India

Gatorade advocates for more play areas in urban spaces

Watch the film conceptualised by Leo Burnett here

Reliance and Disney formally announce JV

The venture will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement

Accenture Song to acquire Mindcurv

Aims to expand its composable commerce capabilities

Meta partners with 11 Indian companies to curb fake news

Rolls out campaign 'know what's real' for the same

Milagrow announces Rajeev Karwal's successor

Amit Gupta, who was vice president at the company, has formally taken over

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch

24 hours with… Mansi Jain

Mansi Jain, senior vice president and general manager, Roposo, takes us through what a day in her life looks like

Centrick joins hands with One One Six Network

Aims to leverage the London-headquartered agency's global database of human brands, sport personalities, actors, celebrities, category specialists and market voices

16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM

Currently, addressable advertising accounts for 9.8% of TV's ad spends

Leo Burnett India appointed lead creative and strategic agency on record for Birla Opus

Account won post a multi-agency pitch

Famous Innovations announces leadership team for Delhi office

New roles for Neeraj Toor, Sumit Chaurasia and Tarkendra Kaul

IPA Effectiveness Awards 2024: Kawal Shoor on the jury

The Womb's founding member is the only Indian on the list

Heeru Dingra to exit Dentsu India

She was chief business officer at Dentsu Creative India

Instagram’s Creator Marketplace launches in India

Aims to help brands easily find relevant creators for collaborations and partnership ads

Sanjay Gupta joins PR Professionals

Moves from Advance Valves

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

DDB Mudra bags Birla Opus' creative mandate

Account won following a multi-agency pitch

Hakuhodo launches Trigger Happy Studios

The global advertising and public relations agency aims to elevate the Indian entertainment domain through its latest venture

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

57% Indian consumers would choose an AI-enabled tool or service over human interaction: Adobe

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations

Megha Tata moves on from Cosmos Maya