News

Prasar Bharati has launched a new DD News segment aimed at giving emerging digital creators nationwide visibility within public broadcasting.

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

As president for India, he will strengthen its leadership across communications and advisory services.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

She will support go-to-market strategy, thought leadership and growth for media clients in India.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

The film highlights women’s cricket through energy, music and shared celebration.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Atul Sharma exits after seven years at the helm.

Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

Nutella hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

He will oversee client relations and content strategy.

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.

Hub launches with four 'Super Agents'.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

Featuring Akshay Kumar, it builds on the tonality and narrative established by the first campaign.

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.

After over 30 years in agency leadership roles, he has stepped away from the media industry to pursue personal interests.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

With the new mandate, Khedkar will be responsible for leading Leo’s Mumbai operations, including business performance, talent development and client servicing.

The shift in brand positioning reflects evolving views of success among younger consumers.