The AI-led offering is designed to help users navigate health information with greater clarity and confidence.
Technology
Rado unites Katrina Kaif, Hrithik Roshan in new campaign
It explores contrast, connection and shared identity through timepieces.
Dentsu Introduces dentsu.Connect to strengthen data and technology integration in India
With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.
Mumbai radio unites for Dharavi redevelopment with a simulcast
Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.
Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
WPP Open unveils AI Agent Hub to make 'agency expertise available to entire business'
Hub launches with four 'Super Agents'.
Stagwell launches agentic operating system, The Machine
The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.
Indian research and insights industry reaches INR 29,008 cr in FY25: MRSI
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Universal Music India acquires minority stake in Excel Entertainment
Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.
Birla Opus Paints celebrates Pongal with new digital campaign
The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.
Bingo! Mad Angles uses humour to tackle everyday conflict
The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.
Abhimanyu Khedkar takes on managing director role at Leo Mumbai
With the new mandate, Khedkar will be responsible for leading Leo’s Mumbai operations, including business performance, talent development and client servicing.
Ikonic Professional partners Sahher Bambba for everyday glam campaign
The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.
Glam21 launches wedding campaign with Avneet Kaur partnership
The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.
Bisk Farm marks 25 years with Shraddha Kapoor chai break film
Bisk Farm celebrates a milestone anniversary with the campaign linking everyday tea breaks and personal downtime through Rich Marie biscuits.
Emcure and MS Dhoni launch campaign to tackle obesity in India
The collaboration is to raise awareness on obesity as a chronic, manageable health condition.
Lowe Lintas captures Delhi’s culture in Google Pay campaign
The geo-targeted campaign celebrates Delhi’s culture while positioning digital payments as part of everyday city life.
AiR launches ‘Pause for Happpiness’ mental well-being campaign
The national initiative encourages mindful pauses to address rising stress, burnout and mental health concerns across India.
Berger Paints India, Sun TV unveil a large-scale mural to celebrate ‘50 Years of Stardom’
Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.
Anahata revives ’90s nostalgia with tiffin-inspired launch
The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.
THE WORK