Regional

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

Nutella hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.

The ad film makes the debut of actor Kayadu Lohar as the brand’s regional ambassador.

The new features are meant to help Indian creators reach wider audiences while preserving authentic expression.

The packaging for Ace Emulsion and Tractor Emulsion reflect cultural symbols from four southern states.

The campaign uses cinematic storytelling and regional cues to introduce the park through high-energy, Kollywood-inspired narratives.

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office Report 2024.

Marketers are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

Called LB Regional, the division will help brands create localised content