New Campaigns

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

The film highlights women’s cricket through energy, music and shared celebration.

Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

Nutella hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.

The shift in brand positioning reflects evolving views of success among younger consumers.

The brand rolled out the new year campaign encouraging consumers to commit to organic, pesticide-free food through informed and transparent choices.

The campaign focuses on authenticity and personal identity, featuring stories from the two personalities.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

The digital campaign challenges cultural guilt around care homes and encourages families to see expert senior care as a compassionate, responsible choice.

ITC highlights farmer success stories and climate-resilient agriculture through a new storytelling campaign aligned with national priorities.

Bisk Farm celebrates a milestone anniversary with the campaign linking everyday tea breaks and personal downtime through Rich Marie biscuits.

The collaboration is to raise awareness on obesity as a chronic, manageable health condition.

The geo-targeted campaign celebrates Delhi’s culture while positioning digital payments as part of everyday city life.

Beats partners with Travis Scott on a campaign examining how early self-belief and persistence shape long-term creative success.

The campaign highlights how shared food moments continue to create emotional closeness across Indian households.

The national initiative encourages mindful pauses to address rising stress, burnout and mental health concerns across India.

A spontaneous Mumbai concert reel featuring Indian creators has triggered a wide-reaching conversation on representation, confidence and modern Indian beauty.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

The culturally rooted campaign reinforces its historic role in creating digestive biscuits and shaping global snacking habits.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

The campaign encourages a shift in everyday language to build girls’ confidence beyond appearance-based compliments.

Zepto is marking New Year’s Eve with a youth-focused cultural event in Delhi, extending its growing portfolio of experience-led brand platforms.

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

The independent agency uses humour to reflect shared experiences across advertising, marketing and creative workplaces.

It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.

The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.

The new brand film aligns G-SHOCK’s toughness narrative with youth resilience, spotlighting the G-STEEL GBM-2100 series through sport-led storytelling.

The execution spans more than 50 premium digital screens turning the 16-kilometre highway into a single, uninterrupted digital canvas.

Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.

Pernod Ricard India introduced Seagram’s Xclamat!on Mixers with a social media-led activation designed to demonstrate the brand idea through everyday digital behaviour.

Rungta Steel uses celebrity-led storytelling to underline the role of strong foundations in residential construction.

The collectible biscuit variant expands its GenAI-led Adengappa Kadhaigal 2.0 storytelling platform.

The new AI-generated digital avatar signals a broader shift towards technology-led customer engagement.

It allows consumers to order across multiple brands in a single transaction.

It uses familiar cultural voices to encourage households to prioritise health insurance planning.

The launch is supported by a po-culture campaign film featuring actor Urvashi Dholakia.

Ample Group marked Retail Employees’ Day 2025 with a nationwide campaign recognising frontline retail teams across its multi-brand portfolio.

The campaign emphasises the importance of informed financial decisions at key life stages.

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.

The agency executed a large-scale OOH installation in Mumbai to amplify Arpan’s message on child safety.