The Big Question

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

SOUNDING BOARD: India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s infrastructure can match its ambition.

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?

SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.

SOUNDING BOARD: The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy admakers.

SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?

SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.

Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity