Account Moves

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

It will handle the company's integrated marketing as the clean energy company sharpens its growth focus in India.

The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.

WPP Media was the incumbent on the account.

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Incumbent Mother declined to repitch; Ikea is handling the review internally.

Move will support brand's integration of 'advanced AI' in its marketing.

WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.

The agency will manage its strategic communications at a national level, focusing on building visibility across business, technology and enterprise audiences.

The agency will handle Greaves Electric Mobility’s integrated marketing remit across strategy, execution and brand growth.

The mandate spans digital and traditional channels.

The agency secured the creative mandate for three Bajaj Consumer Care brands following a multi-agency pitch.

The review is at the chemistry stage.

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

Omnicom and WPP went head-to-head for the business.

BankBazaar has selected House of Communication to lead its public relations strategy and strengthen brand visibility across India’s fintech landscape.

The Indian Beverage Association has selected Kaizzen to lead its public relations, advocacy and communication initiatives across India.

IPG Mediabrands is the incumbent on the account.

Madison Media is the outgoing media partner, after bagging the account in 2019.

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

All six networks were invited to pitch earlier this year.

Review was managed by Ingenuity+

The review consolidates the business from three holding companies into two.

The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.

The tech company has worked with Accenture Song before on the creative side.

After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.