Agencies

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

As president for India, he will strengthen its leadership across communications and advisory services.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

The film highlights women’s cricket through energy, music and shared celebration.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.

Hub launches with four 'Super Agents'.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.

After over 30 years in agency leadership roles, he has stepped away from the media industry to pursue personal interests.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

With the new mandate, Khedkar will be responsible for leading Leo’s Mumbai operations, including business performance, talent development and client servicing.

The shift in brand positioning reflects evolving views of success among younger consumers.

The brand rolled out the new year campaign encouraging consumers to commit to organic, pesticide-free food through informed and transparent choices.

The campaign focuses on authenticity and personal identity, featuring stories from the two personalities.

Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

The prioritises career growth for the professionals in 2026, backed by real skills, mentorship, and industry access.

The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

Bisk Farm celebrates a milestone anniversary with the campaign linking everyday tea breaks and personal downtime through Rich Marie biscuits.

The geo-targeted campaign celebrates Delhi’s culture while positioning digital payments as part of everyday city life.

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

The digital film reframes modern fatherhood through humour, everyday moments and practical parenting support.