BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

The film highlights women’s cricket through energy, music and shared celebration.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Atul Sharma exits after seven years at the helm.

Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

Nutella hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

He will oversee client relations and content strategy.

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

Hub launches with four 'Super Agents'.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

After over 30 years in agency leadership roles, he has stepped away from the media industry to pursue personal interests.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

With the new mandate, Khedkar will be responsible for leading Leo’s Mumbai operations, including business performance, talent development and client servicing.

The shift in brand positioning reflects evolving views of success among younger consumers.

The brand rolled out the new year campaign encouraging consumers to commit to organic, pesticide-free food through informed and transparent choices.

The campaign focuses on authenticity and personal identity, featuring stories from the two personalities.

Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

The digital campaign challenges cultural guilt around care homes and encourages families to see expert senior care as a compassionate, responsible choice.

ITC highlights farmer success stories and climate-resilient agriculture through a new storytelling campaign aligned with national priorities.

Bisk Farm celebrates a milestone anniversary with the campaign linking everyday tea breaks and personal downtime through Rich Marie biscuits.

The collaboration is to raise awareness on obesity as a chronic, manageable health condition.

It will handle the company's integrated marketing as the clean energy company sharpens its growth focus in India.

The geo-targeted campaign celebrates Delhi’s culture while positioning digital payments as part of everyday city life.

The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.

Beats partners with Travis Scott on a campaign examining how early self-belief and persistence shape long-term creative success.

The campaign highlights how shared food moments continue to create emotional closeness across Indian households.

The national initiative encourages mindful pauses to address rising stress, burnout and mental health concerns across India.

A spontaneous Mumbai concert reel featuring Indian creators has triggered a wide-reaching conversation on representation, confidence and modern Indian beauty.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

The culturally rooted campaign reinforces its historic role in creating digestive biscuits and shaping global snacking habits.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

WPP Media was the incumbent on the account.

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.