Brand

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

As president for India, he will strengthen its leadership across communications and advisory services.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

The shift in brand positioning reflects evolving views of success among younger consumers.

Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.

The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

The digital campaign challenges cultural guilt around care homes and encourages families to see expert senior care as a compassionate, responsible choice.

ITC highlights farmer success stories and climate-resilient agriculture through a new storytelling campaign aligned with national priorities.

The collaboration is to raise awareness on obesity as a chronic, manageable health condition.

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

Beats partners with Travis Scott on a campaign examining how early self-belief and persistence shape long-term creative success.

The national initiative encourages mindful pauses to address rising stress, burnout and mental health concerns across India.

A spontaneous Mumbai concert reel featuring Indian creators has triggered a wide-reaching conversation on representation, confidence and modern Indian beauty.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

Review aimed to 'reduce complexity, improve execution and accelerate growth'.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Incumbent Mother declined to repitch; Ikea is handling the review internally.

The campaign encourages a shift in everyday language to build girls’ confidence beyond appearance-based compliments.

Zepto is marking New Year’s Eve with a youth-focused cultural event in Delhi, extending its growing portfolio of experience-led brand platforms.

Shemaroo Entertainment has released a Christmas campaign that uses a simple narrative to explore how small, empathetic actions can create shared moments of meaning.

The digital campaign highlights everyday nutrition decisions for children, aimed at balancing taste preferences with parental trust.

The seasonal airport experience engaged arriving travellers through a personalised Christmas activation at Terminal 2.

The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.

The promotion strengthens operational leadership at Storytellers 101 Communications as the agency prepares for its next phase of growth.

The digital-led film reinforces its brand stance on individuality, everyday confidence and beauty that adapts to modern women.

The independent agency uses humour to reflect shared experiences across advertising, marketing and creative workplaces.