Khimji Jewellers has appointed Rajat Verma as its new chief marketing officer, marking a key leadership addition as the company advances its growth and retail expansion plans. In this role, Verma will oversee the brand’s overall marketing function, with responsibility spanning strategy, execution and alignment with broader business objectives.
As CMO, Verma will lead the marketing department and play a central role in driving the company’s expansion agenda. His remit includes managing consumer-facing initiatives, shaping brand strategy and executing marketing plans across Khimji Jewellers’ portfolio. The role is positioned to integrate marketing more closely with the company’s retail and growth ambitions.
In addition to overseeing brand and consumer communication, Verma will be part of the leadership team involved in the launch of new outlets. His participation at this stage is intended to ensure that marketing activities remain aligned with location strategy, store launches and overall commercial priorities. This approach reflects the company’s focus on coordinated execution across marketing and retail operations.
Verma joins Khimji Jewellers from V2 Retail Ltd., where he played a key role in developing and executing marketing initiatives that supported growth across multiple areas of the business. His experience at V2 Retail involved working on scale-led retail marketing, with a focus on customer acquisition, brand visibility and market expansion.
With over 20 years of experience across the retail and consumer sectors, Verma brings a background in brand building and growth-oriented marketing. His professional focus has consistently centred on expansion strategies, combining brand development with operational scale. This experience is expected to support Khimji Jewellers as it continues to grow its retail footprint and strengthen its market presence.
In his new role, Verma will be responsible not only for strengthening the marketing function but also for contributing to the company’s long-term retail strategy. The position places him at the intersection of brand storytelling, consumer engagement and physical expansion, reflecting the evolving role of marketing leadership in organised retail.
Khimji Jewellers’ decision to appoint a seasoned marketing professional underscores its emphasis on structured growth and consistent brand communication. As competition within the jewellery retail sector intensifies, integrated marketing and expansion planning are increasingly viewed as critical to sustaining scale and relevance.
Verma’s appointment signals a focus on building marketing capabilities that can support both immediate business objectives and longer-term brand equity. His experience across consumer and retail environments is expected to bring a data-led and execution-focused approach to the role.
With this leadership addition, Khimji Jewellers aims to strengthen internal alignment between marketing, retail expansion and overall business strategy. Verma’s role is positioned as a key driver in shaping how the brand engages consumers while expanding its physical presence in existing and new markets.
