Titan has launched a new brand campaign titled ‘Wear Your Story’, anchored in the idea that personal style is shaped by individual values, choices and lived experiences. The campaign is built on the belief that substance creates style, and it encourages a new generation to express their truth with intention and quiet confidence.
Fronting the campaign are double Olympic medallist PV Sindhu and National Award-winning actor Vikrant Massey. Both are positioned as individuals whose journeys reflect consistency, courage and authenticity. Their stories align with a generation that prioritises identity over imitation and meaning over spectacle, making them central to the campaign’s narrative approach.
The campaign originates from the insight that younger audiences increasingly value authenticity and respond to real, lived stories. Through Sindhu and Massey, Titan translates this insight into films that move beyond surface-level aesthetics, focusing instead on depth, discipline and personal conviction as markers of modern style.
Ranjani Krishnaswamy, cmo, analog watches at Titan Company Limited, said, “At Titan, we’ve always believed that a watch is more than an accessory, it is a quiet marker of who you are and the journeys that have shaped you. In a world where authenticity has become truly aspirational, people want their style to reflect their lived truth. PV Sindhu and Vikrant bring this spirit alive with remarkable honesty. Their stories flow seamlessly into what we stand for as a brand. They celebrate the strive and courage that Titan embodies as it continues its journey into horological artistry.”
The film featuring Vikrant Massey reflects his belief that the true measure of work lies not in scale, but in commitment to the craft. His journey is portrayed through moments that emphasise intention, restraint and the resolve to remain authentic. The narrative positions him as someone who moves at his own pace, guided by personal conviction rather than external validation.
Commenting on the campaign, Massey said, “My journey has never been about moving fast but moving with honesty and my style has always come from simplicity and sincerity. That’s why Titan’s ‘Wear Your Story’ feels personal to me. A timepiece always reminds me of where I’ve been and where I choose to go.”
PV Sindhu’s film centres on resilience, discipline and her sustained relationship with sport. Through visuals that capture training, effort and focus, the narrative presents grit as a form of self-expression. The film is intended to resonate with young audiences who see perseverance as integral to their personal growth.
Sindhu said, “This film took me back to the moments that have shaped me, both on and off the court. This campaign reflects the belief that determination and purpose create a style of its own. The collaboration felt special because the brand understood the emotion behind my journey and translated it into something authentic.”
Together, the two films reflect Titan’s evolving design language and approach to contemporary storytelling. The watch is positioned not as a statement piece, but as a subtle companion that marks personal milestones and individual journeys.
Puneet Kapoor, chief creative officer, Ogilvy South, added, “The idea springs from a simple truth: great brands authentically mirror people, their inspiration and their mettle. The choices we make in life are reflected in every small detail, including what we adorn ourselves with. In India, a million authentic stories await. We began with PV Sindhu and Vikrant Massey, honoring the trials and tribulations that shaped their pursuit of dreams.”
