Umma Saini has joined Schbang as chief creative officer.
Whereas, Rayomand Patell has moved on from the agency. Patell joined Schbang in December 2022 as chief creative officer and chief integration officer and left the agency in November this year.
Saini's last full-time stint was with Google India as brand and creative lead.
In a career spanning over 17 years, she has also worked with Ogilvy and BBDO, among others.
As for Patell, in a career spanning over 27 years, he has also worked with Contract India and Havas Worldwide, among others.