CDSL IPF and Red FM launch rap anthem ‘Slam the scam’ with RJ Malishka
CDSL Investor Protection Fund (CDSL IPF), in collaboration with Red FM and RJ Malishka, has unveiled a rap anthem titled ‘Slam The Scam’ under SEBI’s #SEBIvsSCAM campaign to raise awareness about financial frauds. The track uses sharp lyrics and energetic beats to stress key messages such as verifying before investing and staying alert against scams, making financial literacy engaging and relatable. This initiative reflects CDSL IPF’s evolving approach to investor education, combining creative formats with traditional outreach to empower investors nationwide and strengthen financial confidence.
Apsara introduces Dali, India’s first painting canine, as brand’s ambassa-dog
Apsara, the iconic Hindustan Pencils brand, has announced a unique collaboration with Dali, India’s only painting dog, who joins the brand as its first-ever Ambassa-dog. Once abandoned at 45 days, Dali discovered her passion for painting, embodying creativity, joy, and self-expression. The partnership launches with Dali using Apsara’s Konnect Brush Pens to create her own artwork, amplified through digital, PR, influencer, and offline activations such as charity art exhibitions and interactive workshops. This initiative celebrates imagination without limits, inspiring children and families to embrace creativity while highlighting Apsara’s commitment to nurturing artistic potential.
Homeland Group launches 360-degree campaign addressing homebuyers’ doubts
Homeland Group has unveiled a 360-degree brand campaign, “Where Questions End. Homeland Begins,” designed to address homebuyers’ concerns around delivery, pricing, and investment safety. The initiative reinforces the developer’s credibility and 13+ years of legacy in North India’s real estate market, showcasing its track record across landmark residential, commercial, and mixed-use projects. By providing fact-backed answers to pressing buyer questions and highlighting timely project deliveries—including flagship developments like Homeland Heights, Homeland Paradise, and Homeland Regalia—the campaign positions Homeland Group as a trusted choice for families and investors, emphasizing transparency, data-driven assurance, and premium living experiences.
Encalm Hospitality introduces 3D anamorphic experience at Delhi airport
Encalm Hospitality has launched India’s first 3D anamorphic installation at Terminal 3 of Indira Gandhi International Airport, blending art, luxury, and technology to transform airport spaces into immersive destinations. Complemented by a brand film, the campaign spotlights Encalm’s premium offerings including Atithya meet-and-greet services, Encalm Lounges with gourmet dining and workspaces, the Encalm Spa for traveller wellness, and Encalm Privé, its flagship ultra-luxury lounge. Targeted at business professionals, millennials, and luxury seekers, the initiative positions the airport as a sensorial, shareable part of the travel experience rather than just a transit point.
Ujjivan Small finance bank launches ‘Ganesh utsav 2025’ campaign in Maharashtra
Ujjivan Small Finance Bank has rolled out its ‘Ganesh Utsav 2025’ campaign across Maharashtra, combining cultural heritage with digital innovation to foster stronger community ties. Running from 27th August to 1st September under the theme #OneBankOneUjjivan, the initiative includes six activations such as Virtual Ashta Ganesh Darshan through QR codes in newspapers, symbolic ‘Vighna Ka Visarjan’ zones, motion-based gamification ‘Race2Vighnaharta’, and Naam Ganesha art experiences. The campaign also features grand welcome programmes with Dhol-Tasha performances, alongside festival-themed branding with 50 branded dhols across Pune pandals. Through these engagements, the bank aims to celebrate unity while deepening its community presence during Maharashtra’s most significant festival.
Himalaya Wellness introduces ‘World of neem’ ahead of pimple acne positivity day
Himalaya Wellness hosted its first-ever ‘World of Neem’ event at Taj Lands End, Mumbai, ahead of Pimple Acne Positivity Day, to spark conversations on skin confidence and break the stigma around pimples and acne. The immersive experience brought together dermatologists, influencers, celebrity voices like Nitanshi Goel, and brand advocates to highlight the emotional impact of acne while showcasing simple, effective, and holistic skincare solutions. The brand also unveiled the evolution of its iconic Neem Face Wash, now fortified with a 5-part Neem formulation for enhanced pimple care. With this initiative, Himalaya aims to empower young people to embrace real skin positivity, supported by a nationwide school programme reaching over five lakh students.
Clove Dental launches ‘Finding the missing tooth’ campaign to spotlight dental implants
Clove Dental, Asia’s largest dental network, has unveiled its nationwide campaign ‘Finding the Missing Tooth’ to raise awareness about the emotional, physical, and social consequences of tooth loss. Highlighting how even a single missing tooth can impact eating, speaking, confidence, and relationships, the campaign positions dental implants as a safe and permanent solution. Backed by 1,300+ doctors across 620 clinics in 26 cities, Clove has already completed around 90,000 implants nationwide. With this initiative, the brand seeks to create a national conversation on restoring smiles and lives through advanced dental care.
GCL’s STAR atta campaign honours the heart of indian kitchens with ‘Pyaar se bani, Mehnat ki roti’
Ghodawat Consumer Ltd. (GCL) has launched a new campaign for STAR Chakki Fresh Atta, celebrating the dedication and love of mothers behind every home-cooked meal. Anchored around the thought “Pyaar Se Bani, Mehnat Ki Roti,” the campaign features Marathi actress Kalyani Jadhav and highlights the emotional value of fresh, wholesome rotis made with premium MP wheat. Rolled out across theatres, print, radio, OOH, in-store activations, sampling, and social media, the campaign weaves two heartwarming narratives that reflect everyday care and effort in Indian kitchens, positioning STAR Atta as a trusted partner that honours tradition, freshness, and the quiet strength of mothers.
JSW MG Motor India celebrates Ganesh Chaturthi with festive film
JSW MG Motor India has launched a digital film for Ganesh Chaturthi that highlights the role of cars in cherished family traditions. Set in an MG showroom, the story follows a family exploring their next car, while the young son focuses on the boot space rather than features or technology. The narrative culminates with the family driving home their new MG Windsor, with Bappa comfortably seated in the spacious boot, symbolising how practical car features support meaningful rituals. The campaign, scripted and produced by Punctuate Productions, celebrates the festive spirit by showing how cars become an integral part of family celebrations, blending functionality with warmth and togetherness.
Mytrident launches festive 3D OOH campaign with Kareena Kapoor Khan across Indian cities
myTrident, the flagship home décor brand from the Trident Group, has unveiled its festive campaign through immersive 3D out-of-home billboards featuring brand ambassador Kareena Kapoor Khan. Deployed across 15 major cities including Delhi, Mumbai, Bengaluru, Ludhiana, and Amritsar, the visually striking installations showcase myTrident’s signature collections and design expertise, blending elegance with contemporary creativity. Strategically positioned in high-footfall urban zones, the campaign aims to enhance brand visibility, drive consumer engagement, and reinforce myTrident’s positioning as a premium home décor choice during the festive season. This OOH initiative forms part of a larger 360-degree campaign spanning digital, television, and print, strengthening top-of-mind recall ahead of peak festive shopping.
Sprite unveils ‘Spicy ko de sprite ka tadka’ campaign with Sharvari and Sunil Grover
Sprite, the iconic lemon-lime beverage, has launched its latest campaign, ‘Spicy ko de Sprite ka Tadka’, celebrating India’s love for spice by positioning the drink as the perfect companion to spicy food. The campaign features Sharvari and comedian Sunil Grover in a playful brand film where escalating spice levels are met with refreshing sips of Sprite, highlighting the drink’s ability to enhance and balance the mealtime experience. Designed to resonate with Gen Z, the campaign includes collaborations with popular food brands like Ching’s, Masterchow, Bingo, and Too Yumm, combining humour, sensory play, and co-branded activations to create engaging experiences around the joy of pairing spice with Sprite.
Lufthansa and WPP media unveil ‘Insider guide 2.0’ with Sreeleela
Lufthansa German Airlines, in collaboration with WPP Media, launched the latest edition of its experience-first campaign ‘Lufthansa Insider’, featuring actress Sreeleela. Developed by Mindshare India with UK teams, the campaign positions Lufthansa as a travel-lifestyle companion, showcasing London’s cultural, lifestyle, and culinary hotspots through Sreeleela’s journey with UK creator Anastasia. Designed to resonate with premium Indian travellers seeking authentic and immersive experiences, the campaign blends luxury travel with cultural discovery while reinforcing Lufthansa’s commitment to meaningful connections and innovative cross-border storytelling.
Asian Paints launches Royale Glitz ad with Padukone
Asian Paints has introduced a new campaign for Royale Glitz featuring brand ambassador Deepika Padukone. The campaign positions Royale Glitz as a luxury wall and décor brand, moving beyond finishes to design inspiration. The film shows Padukone experimenting with colour, texture and wallpaper to transform her living spaces, highlighting the role of walls as a starting point for broader home design. The campaign also includes a ‘Glitz Up Your Décor’ guidebook, QR codes linking to video demos, and product SKUs aimed at connecting aspirational design with accessible purchase options.
PUMA India unveils Speedcat campaign with Ibrahim Ali Khan, Tania Shroff
PUMA India has rolled out a new campaign for its Speedcat sneaker line, led by brand ambassador Ibrahim Ali Khan and cultural curator Tania Shroff. The campaign highlights Speedcat’s versatility, framing it as suitable for both casual and fashion-forward settings. For Autumn/Winter 2025, the range includes more than 40 variants, from suede and leather to motorsport-inspired editions. The Speedcat maintains its original low-slung silhouette and driver’s heel while being updated with new styles. The campaign targets younger consumers seeking heritage products with contemporary relevance.
Lauritz Knudsen launches campaign with Mumbai Indians players
Lauritz Knudsen Electrical and Automation has partnered with Saatchi & Saatchi India to launch its new campaign, ‘Powering a Non-Stop India’. The campaign features Mumbai Indians players Hardik Pandya, Rohit Sharma and Suryakumar Yadav, reflecting the company’s role as a principal partner of the IPL team. The film underlines Lauritz Knudsen’s positioning in India’s electrical and automation sector, highlighting its role in powering hospitals, factories and homes that function continuously. The campaign aims to reinforce the brand’s visibility and relevance as a key provider of switchgear products in the Indian market.
