SPAG FINN Partners launches FINNFluence for influencer compliance
SPAG, a FINN Partners company, has introduced FINNFluence, an influencer marketing solution aimed at improving compliance, credibility and measurable outcomes. India’s influencer economy is estimated at INR 3,500 crore in 2025, growing at 25%, but faces challenges including fraud, tighter regulation and demand for authenticity. FINNFluence is built on the firm’s SCORE model — Signal, Compliance, Overlap, Relevance and Engagement — which seeks to quantify credibility and align campaigns with ASCI and FTC guidelines. The platform targets sectors such as health, technology, consumer, finance, travel and sustainability, offering marketers reporting tools focused on reputation, cultural relevance and return on investment.
XLRI awards 3-year digital mandate for xat to srv media
XLRI-xavier school of management has appointed srv media as its exclusive digital marketing partner for xat under a 3-year mandate (2025–2028). through its specialised education vertical, srv edge, the agency will manage end-to-end digital strategy including seo, social media, performance campaigns, influencer tie-ups, and creative storytelling to boost awareness and participation for the entrance test. leveraging its ai-first approach and proprietary ai synergy framework, srv media will combine data, technology, and creativity for sharper outreach. building on two years of prior collaboration, the renewed mandate aims to further strengthen xat’s position as a premier gateway for management aspirants across india.
Vigor Media wins PR mandate for Siyaram’s Devo
Vigor Media Worldwide has secured the public relations mandate for Devo, Siyaram’s premium men’s occasion wear brand, following a multi-agency pitch. The agency will handle media outreach, influencer engagement, brand communication and digital amplification to build Devo’s presence across India. Backed by Siyaram’s legacy in textiles, Devo offers sherwanis, Indo-Western attire, Jodhpuri suits, tuxedos, kurta pyjamas and accessories, targeting the ethnic and fusion wear market. The brand plans pan-India expansion through exclusive outlets as demand for designer and ceremonial menswear grows among millennials and Gen Z. India’s ethnic wear market continues to expand, supported by higher disposable incomes and evolving consumer preferences.
Dhruv Tiwari and Zubin Jauhari are Dentsu Creative Isobar's group ECDs
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as group executive creative directors, reporting to chief creative officer Abhijat Bharadwaj. The two will lead creative strategy for the agency’s expanding client portfolio. Tiwari joins from DDB Mudra, where he worked on brands such as McDonald’s, Royal Enfield and Kent RO. Jauhari returns to dentsu after leading campaigns for Swiggy, Flipkart, Airtel, ITC and Ola Electric. Both bring experience in building large-scale campaigns across categories. Their mandate at Dentsu Creative Isobar will be to design integrated campaigns that align with business objectives while responding to India’s evolving consumer landscape.
