Moves and wins: Week of 25 Aug

Our weekly roundup of the latest appointments and account wins from Mrig Sight Media, Signpost, Tamarind Global, SOCIAL, MSSIDC, Havas CX, Curry Nation, TRS Consultancy, Vosmos and many more.

Mrig Sight Media celebrates 5th anniversary with free PR for 100 startups

Mrig Sight Media has announced a 5th-anniversary initiative offering free PR services to 100 startups. The programme will provide media outreach, press release drafting, brand storytelling, and visibility strategies at no cost to help early-stage businesses gain credibility and market presence. Highlighting the role of communication in startup success, the agency aims to bridge the gap between innovation and recognition, supporting India’s entrepreneurial ecosystem with strategic visibility and growth opportunities.

Dhruv Jugran takes helm at PMG India as new managing director

Hakuhodo-owned PMG India has promoted Dhruv Jugran to managing director. With over 20 years of experience working with Ogilvy, Hansa Vision (RK Swamy BBDO), Candid Marketing, and PR Works, Jugran has extensive marketing and branding experience across FMCG, automotive, telecom, mobile technology, fashion, and lifestyle. Joining PMG India over a decade ago, Jugran has helped PMG India achieve fivefold revenue growth and expand its service portfolio.

Signpost India wins 9-year exclusive advertising rights for Namma Metro

Signpost India Limited has secured a 9-year exclusive contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. The mandate covers more than 1,00,000 sq. ft. of premium media space and carries a revenue potential of up to INR 700 crore.

Tamarind Global appoints Amal Senan as head of sales and operations–South India

Tamarind Global has elevated Amal Senan to head of sales and operations–South India as part of its strategic expansion in the region. With over 14 years at the company, he will oversee operations across Kerala, Karnataka, and Tamil Nadu, driving business growth, partnerships, and experiential travel initiatives. The move strengthens Tamarind Global’s presence in Kochi, Bengaluru, and Chennai, with a focus on immersive excursions, boutique experiences, and collaborations with local vendors. The company aims to bolster client value and regional offerings under Senan’s leadership.

SOCIAL and STRT91 collaborate to celebrate India’s third spaces

SOCIAL has partnered with youth-led storytelling platform STRT91 for a year-long collaboration to spotlight India’s cultural third spaces through two content series. The first, SOCIAL SPACES, is a short video format exploring chai stalls, maidans, and other hubs of community life, while LOCAL HEROES is a podcast highlighting inspiring stories of everyday individuals shaping urban culture. With monthly episodes shared across both brands’ digital channels, the partnership blends SOCIAL’s ethos of fostering connections with STRT91’s grassroots storytelling approach, aiming to celebrate the people and places that form India’s social fabric.

MSSIDC appoints Goldmine advertising for ramp programme promotion

Goldmine Advertising has been appointed as the advertising and digital services partner by the Maharashtra Small Scale Industrial Development Corporation (MSSIDC) for a three-year term to promote the Raising and Accelerating MSME Performance (RAMP) Programme. Implemented by MSSIDC as the nodal agency in Maharashtra, the initiative is a joint effort of the Ministry of Micro, Small and Medium Enterprises (MoMSME) and the World Bank. Launched in 2022, the programme is designed to boost MSME competitiveness by driving innovation, improving market access, fostering sustainability, and strengthening support for women-led enterprises across the state.

Havas CX appoints Deepali Saini global chief experience design officer

Deepali Saini, CEO of Think Design, has been named global chief experience design officer for Havas CX. In this expanded role, she will join the global CX leadership board and lead the network’s experience design practice worldwide. Based in Bengaluru, Saini will continue reporting to Rana Barua, group CEO of Havas India, South East Asia and North Asia, and David Shulman, global CEO of Havas CX. Her mandate includes unifying global XD practices, expanding offerings, embedding design into client engagements, and building the Southeast Asia practice with Singapore as a regional hub.

Curry Nation appoints Tushar Kadam as creative head

Curry Nation has appointed Tushar Kadam as its new creative head to strengthen leadership and drive creative excellence. In his role, he will oversee communications across mainline and digital platforms, mentor teams, and refine creative processes to deliver impactful results. Founded by Priti Nair and Nagessh Pannaswami, the agency is known for transforming commodities into strong consumer brands. Kadam said he was excited to join Curry Nation, commending its work in addressing the “commodity trap” and expressing confidence in achieving new milestones with the team.

TRS Consultancy appoints Hareesh to lead omni-channel and Phygital Retail transformation

TRS Consultancy has appointed Hareesh, a global retail leader with over two decades of experience, to drive its omni-channel and phygital retail transformation initiatives while guiding its expansion into the European market. With a career spanning senior roles at adidas, Apple, and ITC, Hareesh brings expertise in retail and e-commerce integration, customer experience innovation, and sustainable growth strategies. His appointment aligns with TRS’s mission to deliver cutting-edge retail solutions and strengthen its position as a leader in retail strategy and transformation.

Vosmos introduces 3D venue visualization for event planning

Vosmos, the immersive tech arm of Kestone Integrated Marketing Services, has launched its 3D Venue Visualization platform to streamline event planning and client approvals. The solution uses photorealistic 3D rendering, AI-powered layouts, and avatar-based collaboration to let stakeholders experience venues virtually, customise décor, and finalise layouts in real time. Features such as ‘Measure My Event’ and auto-placement tools reduce manual work and eliminate ambiguity, helping cut approval timelines from weeks to hours. Initially rolling out across India, the Middle East, and Southeast Asia, the platform will expand to North America and Europe to serve corporate, wedding, and MICE planners as well as hospitality brands.