Narayana Health turns ketchup into a heart-health reminder with ‘check-up sachets’
This World Heart Day, Narayana Health launched a pan-India guerrilla marketing campaign, 'Check-up Sachets', turning everyday ketchup packets into playful yet impactful reminders for preventive heart care. Distributed at popular street food and café outlets, the sachets looked ordinary but contained messages urging timely heart check-ups, a QR code for booking screenings, and tips for a healthy heart. By blending creativity with everyday experiences, the campaign sparked conversations about cardiovascular health, encouraging Indians to prioritise preventive care while enjoying their favourite snacks.
