BBC launches review of $76 million media planning and buying account
Incumbent Havas Media Network has handled the account ever since 2015.
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Gaming giant Electronic Arts reviews global media account
Account is currently handled by T&Pm.
Mars launches global agency review
The review encompasses all its agencies, bar creative.
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure.
EBay appoints global media agency
EssenceMediacom was the incumbent.
Amazon splits global media between GroupM and OMG after a decade with IPG
Account is valued at $5 billion by Comvergence.
Vivendi set to list Havas as H1 results revealed
Announcement included in financial report, which shows Havas grew by 3.4%.
WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles
China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.
Unilever launches global media review
WPP’s Mindshare is the incumbent in the UK, US and other major markets
Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'
Gary Vaynerchuk: Facebook Reels is 'most underused' medium for reach
The VaynerMedia founder tells Campaign the platform has a 'huge' younger audience that is being overlooked
Carlsberg appoints iProspect to handle global media
Shortlist comprised Wavemaker Global, iProspect and Zenith
Shell launches global media review, prompting protests at incumbent WPP offices
Extinction Rebellion targets energy giant over its pitch
Carlsberg shortlists three agencies for global media account
IPG's Initiative was appointed in 2017, replacing OMD
WPP acquires sonic branding agency Amp
Company will join Landor & Fitch’s brand design offering
WPP's Mark Read sees pay package surge
The holding company's resurgence has resulted in a near-doubling of Read's compensation
Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade
This is the second time the agency has brought back the famous ad
Cannes Lions 2023: Jury president line-up revealed
Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi, Impact BBDO's Ali Rez, and Wunderman Thompson's Justin Peyton to serve as presidents from Asia
Balenciaga pulls campaign and apologises after backlash
Holiday gift campaign was shot by photojournalist Gabriel Galimberti
More than 150 ex-Dentsu employees plan legal action for data breach
Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why it was still stored.
Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Asia-Pacific recorded a growth decline of 7.4%.
Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'
Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO
The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
Dentsu appoints bankers to seek buyers for international business
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
WPP's 'pretty grim' profit warning: stock market analysts react
Analysts assessed whether further downgrades will be a broader industry issue.
Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024.
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
Electronic Arts appoints GroupM to global media account
T&Pm was the incumbent on the account.
'We know that we have to be simpler': Brian Lesser lays out GroupM plans
Lesser spoke to investors at WPP’s annual results.
Emirates launches review for its $126 million global media account
The account is currently handled by IPG Mediabrands.
Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team
CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer
S4 Capital ‘growing in line’ with tech giants as it upgrades forecasts for third time
Gap between Sorrell’s firm and legacy players is increasing, analysts say
Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021
The company also took action against Russian state-funded media
We're in uncharted territory: WFA chief on big brands pulling out of Russia
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign
Publicis Groupe buys software engineering firm Tremend
Tremend will serve as the newest global delivery centre for Publicis Sapient
Adspend to slow significantly in 2023: Warc report
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations
Diageo vows to keep marketing through 'challenging times'
Drinks behemoth tells investors that increased marketing spend has delivered strong growth
'It's home': how brands are reacting to England's Euro 2022 victory
England’s Lionesses grab the spotlight after historic Euro 2022 win
Will the Greenpeace protests at Cannes stop agencies working with fossil fuel clients?
The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack
Brainlabs goes for global growth with strategy change
APAC a firm part of chief executive Daniel Gilbert's plans for the future, following the agency's deal to buy Fanbytes
Cannes Lions 2022: Entries from India increase by 32%
Organisers pleased with 2022 entry count despite overall number lesser than pre-pandemic levels
'Wreck the brief': Creatives protest fossil fuel advertising outside WPP offices
Activists will be handing out a satirical pamphlet with tips and tricks on sabotaging briefs for fossil fuel clients
Dentsu International recruits global COO from Accenture
Nnenna Ilomechina will join the business in May this year
David Droga becomes CEO and creative chairman of Accenture Interactive
Droga5 founder takes over as Brian Whipple retires
Amazon celebrates gift of kindness in anxious times with global Christmas ad
Watch the film conceptualised by Lucky Generals
Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer
Zac Efron also features in series of trailers by Mother and Dubai Tourism
Omnicom keeps six media networks but switches global CEOs to brand presidents
Omnicom Media Group rebrands as Omnicom Media.
Dyson launches review of $500m media account
IPG Mediabrands is the incumbent on the account.
Emirates appoints global media agency
All six networks were invited to pitch earlier this year.
OpenAI appoints agency to global media account
The tech company has worked with Accenture Song before on the creative side.
Campari Group appoints global media agency
WPP Media was the incumbent on the account.
Dentsu rolls out global innovation proposition and names president
Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.