Fifa owner Electronic Arts has launched a review of its global media account.
The account is currently handled by integrated agency T&Pm. Campaign understands the agency is repitching for the account through a group solution with media network GroupM. The agency, then known as MSix & Partners, was appointed in 2019 after EA split with Starcom.
At the time, MSix & Partners was a media agency within WPP but it has since integrated with The & Partnership to form T&Pm.
When the agency was a media shop alone, EA was one of its top three spending clients as of the end of 2023.
The video-games company produces titles such as FC25, The Sims, Battlefield and Star Wars Jedi: Survivor.
T&Pm declined to comment and EA did not respond to Campaign’s requests for comment.
