Cadbury marks birthday with 200 years of history in 60 seconds
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WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
S4 Capital reports 'difficult' Q3 as headcount drops by 9%
'Continued client caution' hits Q3 results
Quarter of brands say their media agency model is 'unfit for future needs'
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds
WPP promotes chief operating officer Andrew Scott to board
His focus is on driving ‘operational effectiveness’
PHD names Guy Marks new global CEO as Philippa Brown steps down
Brown, who was appointed to the CEO role in 2019, is succeeded by Guy Marks
WPP appoints Elav Horwitz as chief innovation officer
The new role is designed to 'solidify leadership in applied AI'.
IPA warns of 'death spiral' as marketers prioritise ROI over budget
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
Bayer consolidates $752m media and creative accounts with IPG
EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.
Nespresso picks Leo for creative account
McCann Worldgroup has worked with the brand for two decades.
Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
Havas reports 0.8% drop in revenue for 2024 as Asia Pacific grows organically
First set of results since Havas was spun off from Vivendi.
Omnicom warns staff in-office requirement will ‘increase over time’
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
Chaka Sobhani set for new role after Omnicom acquires IPG
Sobhani is currently president and global chief creative officer at DDB Worldwide.
FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Move comes after Omnicom acquired IPG last week.