IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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Google’s ad sales unit gets AI overhaul, sparking job cut fears
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency
Cannes Lions bid: Investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
What Nvidia's shock $20 billion Groq deal means for adland
A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth?
AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
Google can keep Chrome — but must share data with rivals, judge rules
The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.