Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
WPP put together an archive to celebrate the former JWT chairperson's career last year
M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.
Former Singapore-based chief creative officer will "explore new possibilities" as mantle passes to Abbott Mead Vickers BBDO creative Alex Grieve
Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively
Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019
Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far
Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021
The holding company recorded organic growth of 5.7% for Q1 across Asia, and China returned to growth at 3.0%
Twitter's chief executive, Dick Costolo, is leaving his role on 1 July and will be replaced by the co-founder and chairman, Jack Dorsey, on an interim basis.
Rupert Murdoch is reportedly preparing to step down from his role as the chief executive of 21st Century Fox to make way for his son James.
Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.
London CCO promoted, as worldwide creative director Pablo Del Campo exits after 20 years
Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
WATCH this T-Mobile spoof of The Royal Wedding by Saatchi & Saatchi UK
Airline’s first major ad campaign in three years has been created by M&C Saatchi, on the theme ‘The World Is Our Home, You Are Our Guest’
International integrated campaign will underline rich legacy of the brand, showcasing signature products - from TVs, Walkmans, PlayStations and Handycams, to the new Xperia Z smartphone
Publicis Groupe has reported revenue of €1.6bn (£1.31bn) in the third quarter, up 14.7% year on year despite a drop in September
The father of the world wide web talks on the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web.
Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.
By the time the final gold Lion was handed out on Saturday night, there were many things for people in the ad industry to be proud of
Time Warner has confirmed it rejected an $80 billion (£46.7 billion) takeover offer from Rupert Murdoch's 21st Century Fox.
The Publicis Groupe chief tells Campaign Magazine what the collapsed merger means for his succession plan
The duo were directors of both publishing business News Corp and entertainment arm 21st Century Fox
Reports pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year
‘Record year’ in 2013 with pre-tax income up nine per cent despite revenue softening in the final three months
Publicis Groupe has confirmed that it will be launching a new network next year under the ZenithOptimedia media group.
LatAm grows 13.1 pc, Apac 6.4 pc; Global adspend rose 2.8 pc in first half of 2013, according to Nielsen
Watch the ad film conceptualised by Adam & Eve/DDB
The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.
He moved into the newly created role at WPP's media investment arm on 27 August 2014
WPP made revenue of £10.37bn, an increase of 3.5 per cent year on year
Global leads David Kaganovsky (CIO), Gary Revenson (tech director) and CSO Damian Blackden will run Maxus Technology Consultancy
Digital, media, advertising and healthcare made significant contributions, while emerging markets remained solid, reports agency.
Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
WPP has sprung a surprise deal to acquire AKQA, the major independent digital agency with clients including Nike, Google and Unilever, for a sum understood to be worth $540m (£348m).
M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.