Google rolls out several new PMax updates following successful beta launches

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures