Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties such as Prime Video. Essentially, it's an always-on, no-cost alternative to agencies or in-house teams for small to mid-sized businesses.
"This is about more than speed, it’s about giving every advertiser and agency access to the kind of strategic, high-quality creative support that once only large brands could afford," said Jay Richman, vice president, Amazon Ads. "Businesses can explore bold ideas, collaborate in real time, and bring professional ads to life – always on, at no extra cost."
Unlike basic generative AI asset builders, the new tool offers a conversational interface: advertisers simply click “chat” to engage with the assistant. From there, the system can conduct product and audience research, brainstorm ideas, write scripts, animate visuals, and build multi-scene storyboards with music and voiceover.
Amazon says the tool is designed with small and medium-sized businesses in mind, though large brands have also been invited to test it. Once campaigns are built, assets can be saved to the Creative Asset Library and deployed across Amazon DSP, Sponsored Brands, Sponsored Display, Sponsored Brands Video, and Brand Stores.
Early adopters are reportedly seeing measurable results. According to the retailer itself, advertisers using the AI tools on average see a 12% lift in sales. But as AI-generated campaigns proliferate, the real test will be originality and ensuring the ads don't drown in monotonous, fully-automated sameness.
Below is a demonstration of how the tool actually works.
